DataCash, the UK’s leading independent payment services provider, has added a cash alternative to its portfolio of payment services for merchants trading online. The service, Ukash, is aimed at merchants whose customers do not have a debit or credit card or simply do not wish to use their cards for online payments.

The partnership with Ukash means that DataCash can now offer its merchants the ability to accept cash payments online. Customers simply exchange their cash for a Ukash voucher at any one of 14,000 Ukash issuing locations across the UK and then redeem their voucher online as payment against the purchase of goods and services by using the unique Ukash voucher reference number.

Integration of the service is simple via the DataCash API. Once integrated, Merchants can show that they accept the Ukash payment brand by displaying the distinctive Ukash logo on their website alongside their existing payment types. Consumers simply enter the unique 19-digit number from their Ukash voucher when they are asked to pay.

According to research carried out by Ukash, UK retailers are losing almost £8 billion per year by failing to accept cash payments for online transactions. This would represent an increase of at least 43% on the current level of online sales of £18.3 billion, which translates into a significant amount of lost business to individual retailers.

Commenting, Gavin Breeze, Business Development Director for DataCash, said: “Multi-channel retailing is evolving all the time and merchants are mindful of the changing behaviours of consumers as well as the growing number of payment options available. Not all consumers wish to pay by credit card, even if they have them at their disposal. For example, some people are still wary of using the Internet as a means of buying goods. Also, you may wish to avoid having an item appear on your statement if it spoils a surprise, such as a gift for your partner.”

Justin Lunny, Ukash Director of Sales & Business Development said ‘Ukash is very pleased to be working with DataCash; the partnership will enable DataCash’s significant base of leading e-commerce merchants to accept payment from a far broader range of consumers with Europe’s market leading online cash payment brand’

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Notes to Editors

For further press information, please contact:

Glen Goldsmith
2thefore Ltd
Tel: 01483 811234
Mob: 07812 766338
Email: glen@2thefore.biz
Katie King
2thefore Ltd
Tel: 01892 520 123
Mob: 07974 161179
Email: Katie@2thefore.biz

For information about DataCash, please contact:

Russell Wilkinson
DataCash
Tel: 0870 72 74 76 1
Email: sales@datacash.com

DataCash – www.datacash.com

DataCash provides outsourced solutions for the authorisation, settlement and fraud management of credit and debit cards as well as direct debits, direct credits and cheques. DataCash's fraud management solutions support industry initiatives such as 3-D Secure (Verified by Visa and MasterCard SecureCode) as well as rules-based fraud screening. Transactions are accessible to merchants through a real-time MIS Reporting suite.

DataCash's solutions are suitable for merchants selling through any channel, including High Street Point of Sale, the Web, Interactive TV, Kiosk, Call Centre and Interactive Voice Response. DataCash works with partners, such as IBM, to provide mid-tier retailers with Cardholder Present Chip and PIN solutions.

About Ukash – www.ukash.com

Ukash is an innovative new e-commerce payment brand for cash consumers which allows online purchases to be made securely without a credit or debit card. Ukash vouchers are available at over 14,000 outlets nationwide and can be used at a growing number of websites to purchase goods or services. Ukash appeals to consumers concerned by card fraud and identity theft and from the online merchant’s point of view, payment by Ukash reduces the risk of repudiation. Ukash offers greater choice to the consumer and an excellent opportunity to reach new market segments for online merchants. For more information on Ukash visit www.Ukash.com

Published on: 12:00AM on 13th December 2005