Cambridge, United Kingdom , 12 December 2005: Clickstream Technologies PLC and the Web Analytics Association today announce that they will jointly sponsor the first Web Analytics Wednesday in London on the 11 January 2005.

The Web Analytics Wednesday events are the world's only distributed networking event for web analytics professionals. Open to everyone, practitioners and vendors alike, Web Analytics Wednesday is a free event allowing you to meet others with similar professional interests. It has been described by one New York organiser of the event as “A periodic gathering of web analytics professionals to socialize and share their knowledge and enthusiasm for KPIs, clickstream analysis, behavioral segmentation, and the Taguchi Method.”

Everyone who has an interest in Web Analytics is therefore invited to attend this inaugural London evening. This will take place on Wednesday 11th January 2006, 6 p.m. to 9 p.m. at The Crown Tavern (Upstairs), 43 Clerkenwell Green, London EC1R 0EG. The sponsors would like this first event to be a big success and so the first drink of the evening will be free to all those attending.

To register for this event please contact either Brewster Barclay at Clickstream Technologies PLC or sign up on the web site organised by Eric Peterson, Web Analytics Demystified,

About Clickstream Technologies

Clickstream Technologies was formed in 1999 and their head office is based in Cambridge, United Kingdom. Clickstream has a unique and patented digital data collection technology that delivers the most accurate digital dataset available today and enables better and more relevant web analytics regardless of the reporting/analytics platform that is being used. Clickstream does not provide web analytics software but a software tool that gathers data in real-time to give a dynamic and comprehensive insight into user behaviour and commercial transactions on web sites and all other digital data channels. Clickstream is then able to collate, transform and transmit the information and deliver a timely, insightful and ready-to-use data source upon which critical business decisions can be made. Decisions that will improve the customer experience, optimise digital channel design and content and maximise guarantee a good ROI.

Clickstream Press Contact

Brewster F. Barclay
Clickstream Technologies Plc
133 Station Road
Impington, Cambridge, CB4 9NP


Tel: +44 (0)1223 233799
Fax: +44 (0)1223 233818

Published on: 12:00AM on 12th December 2005