Pan-European Affiliate Marketing Network to Expand Brand Awareness and Provide Measurable Results

Hertz Rent-A-Car is set to launch a pan European affiliate marketing program to boost bookings over the Internet, in time for the Christmas travel rush. Hertz will use TradeDoubler’s European affiliate network to enhance its online marketing presence across five markets. Through the programme, Hertz will advertise on thousands of quality websites across Europe in order to grow the company’s brand appeal to web savvy customers and increase the number of online rentals.

Hertz plans to integrate the TradeDoubler affiliate programme into the company’s core marketing strategy, from 1st December. The program will be supported by TradeDoubler’s scalable, independent tracking technology, enabling Hertz to ensure the best return on investment through the ability to measure the performance of each lead that is generated by TradeDoubler.

For the past two years, TradeDoubler has worked with Hertz in Spain to develop and test various online marketing activities at a local level. Hertz saw positive results with the initiative, resulting in a significant increase in traffic to the local website. Hertz is now looking to find new consumers and raise awareness with online shoppers to develop and expand the company’s online business across Europe. Hertz selected TradeDoubler for its industry knowledge and expertise, pan-European reach, and extensive network of over 93,000 active publishers.

“As an increasing number of users are turning to the Internet for their rental needs, Hertz is constantly looking to expand its business online and increase brand awareness over the Web,” Lesley Lindberg, Director of Marketing, Hertz Europe. “The decision to partner with TradeDoubler at a pan-European level is a very strategic move for Hertz. Not only can we take advantage of TradeDoubler’s extensive network of quality publishers, we will also be able to optimise our return on investment through TradeDoubler’s advanced tracking capabilities.”

“We are delighted that Hertz has opted to extend its relationship with TradeDoubler as it leverages our unique pan European footprint,” said Will Cooper, Chief Marketing Officer at TradeDoubler. “We will be able to provide Hertz with data regarding which sites and which creatives drive the most traffic and generate the most bookings. The ability to provide access to this level of data is one reason why companies are allocating increasing portions of their marketing budgets towards online. We believe we will provide Hertz with one of the most cost efficient online marketing channels which will play an integral part in helping them achieve their targets.”

About Hertz
Hertz is the world's largest car rental organisation operating from over 7,400 corporate locations in more than 150 countries with an annual fleet purchase in excess of 500,000 vehicles, generating 25 million transactions each year (one every second!) and is recognised as one of the world's top 100 brands.

To maintain and build its market position Hertz is totally customer focused and committed to developing value-added initiatives that make both corporate and leisure vehicle rental hassle-free. Further more, Hertz provides extra equipment such as ski racks, child seats and satellite navigation systems as well as offering different types of insurance and gasoline payment methods

Hertz also adds value through its award-winning Customer Service Centres based in state-of-the-art, ergonomically designed buildings in Dublin, Ireland and Oklahoma City, USA. Additionally, in 1996, Hertz was the first car rental company to introduce on-line booking and is currently working with some of the world's biggest technology providers to develop innovative on-line booking solutions.

After nearly 90 years and as the world continues to change, Hertz will continue to lead the car rental market through by being loyal to its core values and developing innovative customer solutions.
www.hertz.com

About TradeDoubler
Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit www.tradedoubler.com for further information.

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Editorial contacts
TradeDoubler
Nicola Reed
T: + 44 (0) 20 78811414
E: nicola.reed@tradedoubler.com

Bite Communications
Aparna Gray
T: + 44 (0) 20 88343416
E: Aparna.Gray@bitepr.com

Published on: 12:00AM on 13th December 2005