Mailtrack Media Implements Little Britain Merchandise Store Email Marketing Drive

Mailtrack Media, the e-marketing and data solutions consultancy has launched a pre-Christmas email push to drive shoppers to, the official merchandise site of the hit BBC show.

The first wave of the campaign is now complete and generated enormous interest with a unique click through rate of over 20%.

Target lists of Little Britain fans were created through the use of online polls to gather information on preferences and the emails detailed products available at the online store. The full campaign will be evaluated through open rates, click through rates and sales with measurable ROI.

Komal Helyer, Head of Mailtrack Media said “The first phase of the campaign has been a great success generating impressive results. Little Britain is an exciting brand to work with and by engaging its dedicated fan base through intelligent and accurate targeting we believe it will be amongst our most successful campaigns to date.”

For more information and visuals, please contact Jessica Terrell or Jo Greensted at Haygarth PR on 020 8971 3300 or email



Mailtrack Media (a Connectus company) offers B2B and B2C data solutions, email Marketing, offline direct marketing, online advertising, search engine optimisation and mobile marketing, providing independent, strategic advice to clients, focused on improving clients ROI.

Mailtrack was founded in 1999 by Guy Marson and Russell Parsons and is a founder member of the DMA’s Email Marketing Council (EMC), it was acquired by Connectus Direct Ltd in October 2005.

Connectus (, founded in 1998 is an online marketing company with expertise and technology in the areas of Campaign Management and Marketing Automation, Sales and Marketing Integration, and Marketing Intelligence. Connectus employs a unique Lifecycle Marketing methodology, coupled with technology designed to optimise the results of customer acquisition and retention efforts and create customer loyalty.

Connectus is a global company with offices and support centres in London, New York, Toronto, Seattle, Vancouver, Atlanta and Dublin.

Connectus, provides online marketing technologies and services to many of the world’s largest brands and advertising and marketing agencies.

Published on: 12:00AM on 13th December 2005