Richard Wolinski Joins Touch Clarity as EVP Worldwide Sales & Marketing

BOSTON MA & LONDON UK--(December 14, 2005)--Touch Clarity, a provider of automated self-learning content targeting solutions for large websites, announced today that Richard Wolinski, formerly VP Sales of Optiant, has joined the senior management team of Touch Clarity in the newly created position of Executive Vice President, Global Sales and Marketing. Richard will be based in the company’s new US headquarters in Boston MA, and will report to Paul Phillips, CEO of the company.

Richard’s mandate is to grow Touch Clarity’s sales and marketing team in the United States and Europe in line the with rapid growth in demand for Touch Clarity Targeting. Richard joins Touch Clarity with over 25 years technology sales and marketing experience. Most recently Richard was with Optiant Inc. the developers of PowerChain® where he was VP of Sales. Prior to Optiant he was Executive VP Worldwide Sales and Services for Centric Software. He also held senior roles at ADEXA and IBM.

“We’re really pleased that Richard has joined the company. Richard has extensive experience in building successful international sales and marketing teams and substantial software and technology businesses. His hands-on management approach, coupled with his consistent record of overachievement means that Touch Clarity can shift into a higher gear as we grow our global customer base,” said Paul Phillips.

“I am thrilled to join a fast growing company like Touch Clarity. The software is proven with global blue chip companies and the market is crying out for targeting and optimization technologies that provide competitive advantage and accelerate growth in online revenues. The automated, self learning solution that has been developed is in a different class to any existing technologies in revenue uplift achieved, quality of customer experience and the simplicity of managing the solution. We are having a lot of fun growing this business and our customers are very happy with the outcome,” comments Richard Wolinski.

Touch Clarity Targeting is a fully automated ASP hosted self-learning solution. It provides highly accurate online targeting with the highest available uplift and requires minimal customer support. Touch Clarity Targeting automatically learns in real-time and visitors are treated as individuals, not as broad segments. Targeting clients upload promotions into their content management system and Touch Clarity automatically targets them to each visitor. The very latest and most complete view of the visitor is used as the basis for content targeting decisions. No hide-and-seek to find the right offers or tedious repetition of inappropriate promotions – the optimal content is delivered every visit, measurably lifting sales conversion rates.

About Touch Clarity
Touch Clarity is the leading provider of content targeting software that significantly increases online engagement, sales conversion and customer satisfaction. The software builds profiles of visitors to large consumer websites based on behavior and uses those profiles to target content to them, creating a personalized experience for each visitor to the website. Touch Clarity ( has offices London, UK and Boston, MA.

Contact Stephen Upstone, Director of Business Development on + 44 20 7380 4400, or Richard Wolinski, EVP Sales and Marketing on +1 617 342 7066,

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Published on: 12:00AM on 14th December 2005