Venda ‘Imageware™’ now included in Venda’s On-Demand eCommerce platform

London – December 16, 2005 – Venda Ltd., the leading global provider of on-demand eCommerce solutions, announced that Imageware™, an enhanced dynamic image management service, is now available as part of its robust eCommerce platform. A powerful online merchandising tool, Imageware™ helps online retailers create a more in-person shopping experience with zooming and rotating of product images and flipping virtual catalogues.

Without the need for additional development work, hardware or communications, merchants can use Imageware™ (www.venda.com/ukimageware) to manage image libraries and replace static images with high-resolution images of products, print catalogues and brochures. The high-definition visualisation of the click-to-zoom feature allows shoppers to closely examine each item before making a purchase. Shoppers can also click-to-rotate product images to view 360° of a product. Shoppers that prefer to browse catalogues can literally flip pages through an online version of the print catalogue or brochure and click on products for more information or to order easily.

“The business case is outstanding, merchants have seen a 30 percent increase in conversion from customers who view the zoom image that results in a five percent increase in sales and a 16 percent increase in average order value,” according to Patti Freeman Evans of Jupiter Research in a May 25, 2004 report Online Apparel Sales: Increasing Sales Using E-mail and Rich Media. Additionally these enhanced imaging features are proven to reduce product returns and improve customer satisfaction.

Goldsmiths (www.goldsmiths.co.uk), the largest quality jeweller in the U.K., is leveraging Imageware™ on the Venda platform to create a distinctive online shopping experience. Long recognised for its value, quality and style, Goldsmiths set out to design an easy-to-use site that was equally pleasing to the experienced and novice web shopper. Using Venda, Goldsmiths allows shoppers to browse through an online catalogue, zoom and rotate pictures of the site’s watches, gold and diamond jewellery.

“Working with Venda’s Imageware™, we’ve given our customers a more compelling and intriguing online shopping experience,” said Stephen Harvey, Chief Operating Officer, Goldsmiths PLC. “Choosing jewellery is such a personal experience, and browsing a catalogue is a powerful merchandising tool. The deep zoom capabilities are the closest thing to choosing that special piece of jewellery in person. The response has been tremendous in terms of increased sales and great customer feedback.”

Venda Ltd. (www.venda.com) provides B2B and B2C eCommerce capabilities in a single, economical, on-demand platform for over 100 eCommerce sites. Retailers, branded manufacturers and franchise networks of all sizes and industries are empowered by Venda to increase online and cross-channel sales and build customer satisfaction and loyalty.

“In our continued drive to provide a wide range of best-in-class features in a single, affordable on-demand solution, the availability of Imageware™ as part of the Venda platform is a huge win for our current and future clients,” said Dan Wagner, Chief Executive of Venda Ltd. “Online retailers are always looking for the merchandising advantage that creates a better shopping experience and has high return on investment (ROI). Because of the quick implementation and low fixed fee, Imageware™ provides fast ROI.”

About Venda Ltd.
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including Virgin Megastore, Panasonic, Xerox, Hamleys and Ted Baker. The Company’s full-feature, full-service eCommerce solution combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda’s B2B, B2C and B2E solutions provide “best of the Web” capabilities to mid-tier and FTSE 100 companies. Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of eCommerce veterans with more than 20 years of experience in online businesses.
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UK & Europe Contact:
Dan Wagner
Venda Ltd.
+1.44 (20) 7070.7330
sales@venda.com

North America Contact:
Jeffrey Max
Venda Inc.
+ 1.212.808.4004
us-sales@venda.com

Published on: 12:00AM on 16th December 2005