Amnesty International’s groundbreaking musical venture, launched Make Some Noise – on International Human Rights Day.

Make Some Noise aims to inspire a new generation to celebrate and stand up for human rights, through cover versions of John Lennon songs recorded by artists including The Black Eyed Peas and The Cure. Amnesty International hopes that the Make Some Noise campaign will encourage a new audience to celebrate and take action for human rights and attract one million new supporters worldwide.

The global launch sees the release of Black Eyed Peas’ rousing version of Power to the People, The Cure’s interpretation of Love, Snow Patrol’s recording of Isolation, and Grow Old With Me performed by The Postal Service. All four exclusive singles will be available as online downloads via http://www.amnesty.org/noise.

All profits from music sales will be used to support Amnesty International - the world’s largest human rights organisation – in its global human rights work. Make Some Noise follows Yoko Ono’s generous donation of the rights to John Lennon’s solo songbook to Amnesty International in 2003.

Lateral advised on campaign strategy, and designed the website and a range of online promotional materials, including e-cards, banners, skyscrapers, digital signatures and wallpapers. The website’s primary content is streaming audio and video of the artists and behind the scenes footage of the recording of the exclusive tracks. Users can also purchase the tracks, sign up for regular newsletters, take action, and find out about other Amnesty International campaigns.

2006 will see further Make Some Noise online developments, including new website content, foreign languages, and an array of iconic John Lennon tracks from further top artists - including Avril Lavigne. Over the coming year, all of the contemporary recordings will feature as either single downloads or as part of a download compilation album. Due for release in 2006, this compilation will mark one of the greatest musical projects of the decade.

For further information on Lateral please contact Karen Durham-Diggins on 020 8989 2541 or email kdd@easynet.co.uk.

Editors Notes:

Lateral - http://www.lateral.net
Lateral, is a small, but perfectly formed, independent digital communications agency, that packs a punch with heavy weight clients.

UK based Lateral, established in June 1997, has evolved into a unique consultancy that focuses on providing their clients with creative strategies and then executing them, using a support network of symbiotic business partnerships with specialist companies and their own network of companies.

Their pioneering expertise and professional approach has attracted recognition both within the new media industry, having been awarded several times for their work, as well as the consumer market as can be seen by their client list which includes: Levi's® Europe, Nintendo, Faber & Faber, and RSPCA

Published on: 12:00AM on 22nd December 2005