London, February 6th 2006, Responsewave, an innovative provider of hosted multi-channel relationship marketing solutions, announces fully integrated support for personalised and individual RSS (Really Simple Syndication) feeds in WaveONE Recommendation Marketing solution.

Marketers can now utilize the power of personalized individual RSS feeds in commercial customer campaigns, allowing their customers to access their personal recommendation status in an Internet browser or any news reader client.

As user privacy is gaining more and more attention and permission marketing is facing huge challenges with email marketing, organisations ability to communicate “on request” with customers becomes increasingly important. Few online campaign applications enable organisations to build on individual interactive communication with RSS or alternative “on request” messaging.

With Responsewave Recommendation Marketing, organizations can use the industry’s most powerful “Digital Word-of-Mouth” solution available. Now with RSS feed integration, customers can with just a mouse-click monitor their personal recommendation status and progress.

Henrik Mandal, CEO of Responsewave explains: “With the emergence of digital channels, just the Internet itself represents many communication sub-channels that are not being optimized in daily customer campaigning. As Internet Blogs and content syndications are two main drivers for digital communication, Responsewave’s ability to integrate personalized and individual RSS feeds, drive more targeted traffic to the campaign and allow customers easy access to their personal pages and campaign areas.”

For more information, please visit Responsewave on stand C63 at Technology for Marketing Exhibition at Olympia in London 7-8 February 2006 or visit www.responsewave.co.uk

About Responsewave
Responsewave is an innovative provider of hosted multi-channel relationship marketing, providing clients with a complete campaign infrastructure for planning, building, testing and analysing interactive multi-channel marketing campaigns. Its approach is to reach and acquire new customers through identifying valuable customers within the client's existing customer-base and targeting them with compelling marketing messages that can be easily shared with their friends.

Founded by Henrik Mandal in 2002, Responsewave has been actively trading in the UK since November 2004. The company is already hosting multiple campaigns for more than 20 customers throughout UK, Central Europe and Scandinavia. For further information, please visit: www.responsewave.co.uk

Published on: 12:00AM on 6th February 2006