Boden, a UK online fashion retailer, has selected Coremetrics, a provider of hosted web analytics and precision marketing solutions, to improve site reporting and analyse customer behaviour on its website,

Boden chose Coremetrics, designed to meet the marketing, merchandising, and site-design needs of online retailers, because of the deep analytic insight it provides. Boden plans to use the data gathered to identify key purchasing trends and site weaknesses, with the ultimate aim of improving the online shopping experience, and gathering vital customer behaviour information.

In addition, Boden joined the Coremetrics LIVEmark Index, a benchmarking solution that lets participants gain a clear understanding of business performance, relative to peers and competitors. Armed with this data, Boden will have the insight needed to effectively allocate marketing spend, anticipate industry threats and trends, and make strategic site decisions.

“With a global customer base it is essential we understand who is buying our products and when,” said Katie Payne, Online Manager, Boden. “Coremetrics provides us with the ability to see complete customer profiles and to respond to groups of customers in a personalised way for optimum response. In the few short weeks since deployment, we have already started analysis of our customers shopping patterns – this high level of technical speed and support was a key feature in our decision to change providers.”

“Over 49 per cent of Boden’s sales are generated over the internet,” said Joe Davis, president and CEO of Coremetrics. “So, it is vital they understand and address the needs of their customers. That is exactly what our solution does – it enables Boden to take a 360 degree view of the online experience, enabling them to make changes that enhance the experience of their customers.”

Established in 1991, Boden is one of the fastest growing mail order companies in the UK. Providing top of the range clothing and accessories, the site offers three lines, menswear, womenswear and Mini, representing the core values of individuality, character, friendliness and style.

For more information visit or contact

Joanna Boundy at OCTANE

on 020 7802 2662 or

About Boden
Boden is one of the fastest growing mail order companies in the UK. Established in 1991, it is now an £102 million turnover business employing over 500 staff.

Set up by Johnnie Boden in 1991, who was inspired by the high standards set by US mail order companies, Boden filled a gap in the UK market for competitively priced, well-made clothes designed with a sense of style delivered direct to your door.

Boden is an inclusive brand offering a mixture of quirkiness and individuality. Customers live throughout the world and can expect to receive an efficient yet personal service whether they shop on-line, via the call centre or at the shop.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimise the performance of multiple marketing campaigns, improve cross-sell and multi-channel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. Coremetrics has strongly supported online privacy since its inception.

Published on: 12:00AM on 1st March 2006