NOVATO, CA – MARCH 8, 2005 — Scene7®, provider of the leading on-demand rich media platform, today announced a joint sales and co-marketing partnership with e-commerce solution provider ATG (Art Technology Group, Inc., NASDAQ: ARTG), whose technology powers leading e-commerce sites and corresponding e-marketing and customer service. Under the terms of the agreement, Scene7 and ATG will combine sales and marketing efforts to deliver leading visually rich commerce solutions to retailers and manufacturers.

ATG delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners throughout the lifecycle of marketing, commerce, and customer service, and across the Web, e-mail and call centers. The partnership with Scene7 will enable these companies to add enhanced capabilities such as visually targeted emails, dynamic imaging (zoom, pan, color swatching, spin), eCatalogs, and visual product configurators to create an immersive, visually impactful e-commerce experience. Both companies offer on-demand and license software solutions, offering clients full flexibility in deployment options. Recent joint customers include Road Runner Sports and Restoration Hardware.

“Our clients demand an online commerce and e-service experience that is truly personalized, targeted, relevant and leading-edge as they strive to continue to build a loyal and profitable customer base, said Cliff Conneighton, senior vice president of marketing, ATG. Scene7’s dynamic rich media platform combined with our multi-channel, market-leading commerce solution allows us to deliver a consistent, seamless and visually compelling customer experience unsurpassed in the market today.”

Today, Scene7 stands alone as the first vendor to provide a “back-office” system for publishing rich media to websites and other media. In contrast to outsourced solutions, this self-service platform empowers Scene7 clients to control the creative outcome, preview and manage the production process, eliminating third-party service and change fees and keeping quality levels high. All rich media is dynamically served via proprietary image server technology, providing high performance and complete scalability across any volume of content for any sized enterprise. Rich imagery is automatically applied across an entire website by simply adding a URL command into a page template that converts master images dynamically to any size, format or resolution.

“We look forward to building a strong relationship with ATG,” said Doug Mack, CEO of Scene7. “ATG’s approach to the market is in complete alignment with ours – to give clients compelling, relevant commerce solutions that will drive their business while delivering a superior ROI.”

About Scene7

Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit www.scene7.com.

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

###

© 2006 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.

Published on: 12:00AM on 8th March 2006