London, 20 April 2007:

E-consultancy today announces the publication of its 2007 Online Surveys and Research Buyer’s Guide, featuring profiles of leading survey tools and market research agencies.

The 144-page report contains market research and trends about the research market, as well as tips to help buyers find the right survey technology or agency.

Linus Gregoriadis, Head of Research at E-consultancy, said: “Online research tools have added an exciting dimension to the world of market research. Provided that they go about it in the right way, businesses have an unprecedented opportunity to get insight from their customers in a speedy and cost-effective way.”

Key trends identified in the guide include:

• Marketers harness online research to understand customer experience.
• Online surveys and research tools used to improve customer perceptions.
• Use of customer online panels to elicit feedback and foster community advocacy.
• Growing importance of integrated approach to research in multi-channel environment.

About this report

Our 2007 Online Surveys and Research Buyer’s Guide contains an overview of this marketplace with an analysis of market trends. It contains profiles of nine leading survey tools and nine agencies with expertise in online research.

Report URL

http://www.e-consultancy.com/publications/online-surveys-buyers-guide-2007

Which technology (survey tool) vendors are featured in the buyer’s guide?

Clicktools, Confirmit, Globalpark, GMI, Pulse Train, Sensorpro, Snap Surveys, Socratos (Ematic Interactive) and The Survey System (Danesoft).

Which research agencies (service providers) are featured in the buyer’s guide?

Aurora, eDigitalResearch, GfK NOP, Intrepid Consultants, Ipsos Mori, Lateral Group, Surveylab, The iD Factor, Virtual Surveys.

Media contacts:
Linus Gregoriadis, Head of Research, E-consultancy
(e: linus@e-consultancy.com t: 0207 681 4051 / 07956 564713)

Chris Lake, Editor, E-consultancy.com
(e: chris@e-consultancy.com t: 0207 681 4052)

About E-consultancy

E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, which was named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, 50,000 registered users and 145,000+ unique user sessions per month (audited by ABC Electronic).

Subscribers pay from £149 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up for 2007, including roundtables and monthly Supplier Showcases. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

http://www.e-consultancy.com/about/

Published on: 12:00AM on 20th April 2007