LONDON, UK, <08.03.2005> Multi-Channel marketing service provider Responsewave ( launched a viral marketing campaign for retail shoe store chain Andiamo in Finland. The campaign is designed to gather email opt-in permissions to kick-start Andiamo’s multi-channel marketing initiative.

In the first phase Andiamo is aiming to increase the number of its opt-in permission profiles with Resposewave’s Recommendation marketing campaign and in-store promotion. The Recommendation marketing campaign is part of Andiamo’s long term goal to use more online marketing as a part of larger multi-channel initiative to drive more footfall to the retail outlets from all available channels. The aim is to find the right mix of online and offline channels and optimize their synergies for best possible multi-channel results,

“One of the strengths of Responsewave’s product offering is that it can tie all your marketing channels into a relevant multi-channel marketing process. It is important to communicate with people on their preferred channels to achieve real consumer conversations. All channels whether online or offline can be used to drive a dialogue with the customers” says Jesse Sandqvist of Responsewave.

Responsewave’s WaveONE multichannel marketing technology allows Andiamo to connect many different channels together and to measure the effectiveness of all these channels online and offline in real time to give the marketers a view on the return of their channel investments.

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About Andiamo

Andiamo is a nationwide shoe retail chain that specializes in youthful shoe fashion. Andiamo has 31 retail outlets across Finland.

About Responsewave Ltd.

Responsewave is an innovative provider of Hosted Multi-channel Relationship Marketing, providing clients with a complete campaign infrastructure for planning, building, testing and analysing interactive multi-channel marketing campaigns.

As a trusted Application Service Provider (ASP), Responsewave delivers scalable solutions for clients all across Europe. Recommendation marketing is one of Responsewave’s many solution offerings.

Published on: 12:00AM on 8th March 2006