Currently serving more than 800 million online ads each month, Sensis aims to nearly double volume within twelve months of implementation

London, UK and Raleigh, NC - March 8, 2006- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that it has expanded its global customer base to include MediaSmart, the online arm of Sensis, Australia’s leading information resource. In one of the largest ad-serving deals in Australia, Sensis will use Accipiter’s AdManager solution to serve ads across its site network including,, and

This past fall, Accipiter announced its partnership with Hostworks (ASX:HWG) as its Asia-Pacific ad management solution supplier. Hostworks is Australia’s leading critical application-managed service provider which provides 24x7 managed outsourcing services for many of Australia’s leading online properties. The recent success with Sensis continues the momentum created by the Accipiter-Hostworks partnership in the Asia-Pacific marketplace. In the past year, the partnership has signed agreements with major Australian companies including News Interactive and

Sensis MediaSmart Group Manager Anthony Saines said MediaSmart chose AdManager because of its proven success. “This market-leading ad-serving technology will help us to respond more efficiently to market demand through improved behavioral and geographic targeting,” he said.

AdManager customers find it easy to migrate from their existing ad server to AdManager and to integrate the technology with existing workflow and billing infrastructure. AdManager’s XML Integration Module made it possible for Sensis to smoothly migrate from a competitive solution to AdManager, allowing them to continue serving more than 800 million online ads each month. The company aims to nearly double that volume within 12 months of implementing the new solution. In addition, Accipiter-Hostworks is able to easily integrate AdManager with Sensis’ Solbright accounting solution.

Online advertising is a booming area of Internet activity in the Asia-Pacific market as broadband continues to reach into Australian homes and businesses. The Audit Bureau of Verification Services (ABVS) reports that growth in the Australian online advertising sector increased by 62.7% for the year to June 2005, with a total expenditure of $488 million. PriceWaterhouseCoopers, in its Australian Entertainment and Media Outlook: 2005-2009 report, published in June 2005, predicts that the online advertising sector will expand at a compound annual growth rate of 20% until 2009.

Accipiter CEO Brian Handly said the success of the ad-serving solution had given the Accipiter-Hostworks partnership a powerful new revenue stream directly tied to the growth in that sector. “We have achieved outstanding success in a highly competitive and rapidly growing market through the combination of Hostworks expertise coupled with the globally leading technology provided by Accipiter,” he said.

About Sensis:

Sensis is Australia's leading information resource. We make complex lives simpler by helping Australians find, buy and sell. Sensis delivers innovative and integrated search solutions via print, online, voice and wireless channels to connect Australians 24 hours a day, seven days a week. Our powerful, multi-channel portfolio provides an unparalleled local information source incorporating: the White Pages® and Yellow Pages® directories; the CitySearch® lifestyle site; the Whereis® location and navigation database; the search engine for Australians -; and Sensis® 1234, the operator-assisted, premium voice information service; and The Trading Post Group’s stable of weekly and monthly publications and Universal Publisher’s mapping publications.

About Hostworks:

Hostworks is the region’s leading critical application managed service provider and is responsible for managing the availability, performance and running costs of its customers’ critical business applications. Hostworks does this by selling specialist services designed to ensure IT operations excellence.

Hostworks delivers its services on tightly engineered, secure infrastructure which provides optimal performance and protects its customers’ applications and data from security threats. Experience has demonstrated that organizations seek Hostworks services for the following key reasons:

• Existing IT operations are struggling to meet required company service levels
• The business has a desire to reduce cost whilst improving service levels
• Customer acquisition is increasing faster than the internal IT division can support
• The business has experienced a major disaster or outage.

Hostworks currently manages critical applications for organizations that depend on quality of service and high availability. These companies include American Express, SEEK, Sony, Ticketek, Codan, AAMI, ninemsn, Compass Group and many others. A public company listed on the Australian Stock Exchange (ASX – HWG), Hostworks is an expanding organization that has experienced strong annual growth.

About Accipiter

Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter’s innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue. Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contacts:
Molly Thompson
Crossroads PR for Accipiter
Phone: +1 919-605-0022

Published on: 12:00AM on 8th March 2006