*** Average Internet User Now Spends The Equivalent of 41 Days Online Each Year ***

Surfing the internet is one of Britain's fastest growing activities according to new research conducted by TNS and commissioned by Google.

The average British internet user now spends 164 minutes online each day for personal use, the equivalent of over 41 days each year. This compares to 148 minutes spent watching TV*, the equivalent of over 37 days each year.

Two thirds (66%) were found to have increased their time online over the past 12 months, with the biggest growth seen amongst 16 to 24 year olds. Men are still the highest Internet users with an average of 172 minutes per day compared to 156 minutes for women.

Shopping has become one of the most popular online activities, with internet users now spending an average of £446 online each year.

A Google spokesperson said: "People have an insatiable thirst for information. The Internet is one of the fastest and easiest ways to access and share that information. This is a great opportunity for British business.

"The Internet enables companies to target individual consumers with specific goods and services. Search advertising makes it easy for businesses to tailor their advertisements to particular search queries, making the results directly relevant to what people are looking to buy.

"Technology now even allows businesses to target specific regions, cities and even postcodes."

A regional breakdown of the research shows that internet users in Greater London spend the most time surfing the web with an average of 183 minutes followed by Scotland (181 minutes).

The biggest online spenders were people living in London (they spend £517 on average per year).

- ENDS -

* Source: National Office of Statistics Time Use Survey
** Source: TNS Onlinebus Research conducted February 2006

Notes to Editors:

- Survey conducted by TNS of 1030 GB adults aged 16-64, 7 th – 9th February 2006

- Google was founded by Larry Page and Sergey Brin in September 1998, who met while studying at Stanford University.

- Google has grown to become the world's largest search engine and answers more questions than any other service online.

- Google is one of the top five most visited sites on the internet and the number one search engine in the UK.

- Globally, the site is used by 81.9 million unique users each month.

Published on: 12:00AM on 8th March 2006