has re-signed its loyalty partnership for 2006 with the UK’s largest online coalition programme, is the online retail arm of Home Entertainment Corporation (HEC) plc, the UK’s second largest video and DVD rental business in England and Wales, and sells DVDs, Videos and Games. The contract, which will run for 12 months, demonstrates’s commitment to rewarding its customers for their business and building customer loyalty through added value.

Jan Fuller, Operations Director of ChoicesUK commented, “We are delighted to extend our partnership with ipoints through 2006. Over the past 18 months, the ipoints offering has become a key part of our sales and marketing strategy, both in terms of its popularity with our existing customers for getting value back on their purchases, and also in terms of the new customers driven to us from These two aspects make it a very effective marketing tool for us, which we estimate to have driven 10% incremental sales so far, and so we look forward to working together with ipoints next year.”

Geraldine Tosh, Managing Director of, added, “It’s great news that ChoicesUK has re-signed with us as they are a key client for us. As a result of joining our coalition loyalty programme ChoicesUK has seen increases as high as 60% in terms of basket size plus increases of up to 40% in frequency of purchase from their existing customers. This demonstrates the great success our partnership has created to date, with ChoicesUK fully integrating our programme into their customer offering – and also shows the impact on the bottom line that joining ipoints can create.”

Through ipoints, customers of can earn ipoints for every £1 they spend with these brands and have the opportunity to multi-collect with other partners represented on the website. They can then exchange these ipoints for a wide variety of free gifts from CDs and books, to free flights and holidays, skydiving, cameras and Ipods.



Geraldine Tosh at t: 020 7819 2841, e:

Susan Perolls at Loudmouth PR: t: 020 7274 9790, e:

About ipoints

Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate, UK’s biggest online coalition loyalty programme, with over 1 million registered members who earn ipoints from over 300 etailer partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.

Published on: 12:00AM on 8th March 2006