Leading leisure travel technology supplier Comtec has announced a partnership with Adprecision Europe that will enable Comtec’s clients to automate travel inventory feeds into Search Engine sponsored listings, including Google Adwords, Yahoo Search Marketing, Cheapflights and Kelkoo Travel.

Using the Adprecision ESP system Comtec’s clients, including suppliers, tour operators and agents, can now quickly and efficiently upload their entire travel inventory into Search Engine paid listings. Important elements such as prices, hotel names, star ratings, destinations and durations can be automatically included in listings on Google and Yahoo! Search Marketing, with data updated automatically to ensure accuracy and relevancy.

Comtec Product Director Ed Whiting commented “our partnership with Adprecision shows our commitment to improving the efficiency and profitability of online travel distribution for our clients. Through Adprecision’s technology, Comtec’s customers will benefit from fast and efficient product uploads into Google and Yahoo Search Marketing, saving time and improving conversion rates”.

Alasdair Cross, Adprecision’s Commercial Director added “search engines are becoming an extension of the travel distribution process. By automatically converting Comtec data into search listings, travel companies can now easily improve both the quality and quantity of traffic and bookings generated via the major search engines”.

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About Adprecision

Adprecision is a search technology company providing online advertising solutions to advertising agencies and travel clients. ESP technology enables retailers to advertise their entire product range in major search engines by automatically producing keywords, ad-copy and landing pages. Search Engine ad listings can then be automatically updated quickly and frequently to reflect changes in their inventory helping advertisers achieve improved Return on Investment from their search marketing.

Clients and agencies include Mediacom North, 247Search, Atlas Search, Netbooster, Austrian Airlines, Hotelconnect, Co-Op Travelcare, Holidaynights, Fresh holidays, Holidaycars, Deals4holidays, and others.

More information at: www.adprecision.net

Alasdair Cross – Commercial Director
Adprecision Ltd.
Peter House
Oxford Street
Manchester M1 5AN
Tel: 0161 209 3833
Fax: 07092 860952
Email: alasdair.cross@adprecision.net

About Comtec
Comtec Europe Ltd is the leading software provider to the UK leisure travel sector.
Comtec distribute market-leading brands in the leisure travel sector, incorporating Agency Selling Systems (Comtec EasySell), Agency Management System (Comtec TravelCat) and Tour Operator Sales and Management sectors (Comtec Travelink). The company’s customer base includes Thomas Cook, First Choice, My Travel, and Travelcare along with leading independent travel agents and operators.

Additionally, the Comtec Transaction Centre powers and provides holiday and flight availability data to hundreds of travel industry websites, including leading ecommerce players Thomascook.com, Expedia.co.uk and Lastminute.com.

More information at: www.comtec-europe.co.uk

Andrew Davies, Product Marketing Manager
Comtec Europe Limited
6th Floor, Gwent House
Cwmbran NP44 1PL.

Tel: 01633 627500
Fax: 01633 627501
Email: andrew.davies@comtec-europe.co.uk

Published on: 12:00AM on 8th March 2006