Connectus Direct Ltd has been appointed to blast off an investigative survey for Virgin’s Space Club Project.

Virgin Galactic is planning to make it possible for almost anyone to visit sub-orbit space at an affordable price before the end of the decade.

Virgin is gathering research on individuals’ attitudes towards space travel and to understand their responses to such a unique and revolutionary experience. Working with Connectus Direct, Virgin Space Club will deploy a targeted online survey campaign to measure customer values and opinions, generating awareness of future space travel, build on the Virgin brand value and measure results through web analytics and in-depth segmentation and profiling.

David Clark, Space Club Coordinator, Astronaut Relations of Virgin Galactic says “Connectus Direct impressed us with their efficiency and the analytical and measurable breakdown of results that they offer.”

Russell Parsons, CEO of Connectus Direct comments “Connectus Direct is proud to be involved in such an innovative project and to be at the forefront of such a dynamic campaign. We hope the Connectus research will provide Virgin with actionable and valuable information for future development in their online communications strategy.”

For more information on Connectus Direct please visit

For more information and visuals, please contact Komal Helyer on 0207 313 7734 or by email at

Published on: 12:00AM on 14th March 2006