Longest Running Cataloger Hammacher Schlemmer uses Scene7 On-Demand To Drive Conversion & Optimize Content Publishing

Specialty retailer uses Scene7 for dynamic zoom, sizing and to “self-publish” online catalogs

NOVATO, CA — March 15, 2006 — Scene7®, provider of the leading on-demand rich media platform, today announced that Hammacher Schlemmer, one of the oldest retailers and longest running cataloger in America, is utilizing Scene7 On-Demand to add dynamic sizing, zoom and online catalogs to its e-commerce site driving significant conversions and reducing time & costs related to content publishing by 66%.

Since 1848, Hammacher Schlemmer has brought the best, the only, and the unexpected to its valued customers. A Chicago-based multi-channel retailer, Hammacher Schlemmer offers fine apparel, high-quality electronics, exceptional furnishings for home and office, durable utility goods, and a unique selection of thoughtful gifts for adults and children. Hammacher Schlemmer mails millions of print catalogs a year, has a flag ship retail store in NYC and an e-commerce site.

A Scene7 software license customer since 2002, Hammacher Schlemmer recently moved to Scene7 On-Demand Rich Media platform because it afforded immediate access to Scene7’s expanded rich media capabilities and its all-inclusive 24x7 managed services. “Moving to Scene7’s on-demand ASP platform was an easy decision with our small web staff. We could simply log on and go. Scene7 has a been a great vendor to work with, especially because of the 24x7 account support and attention,” states Dayna Bateman, Director, Internet Marketing. “We’ve had dynamic sizing and zoom across our entire site over four years now. Scene7’s approach to dynamic imaging using single URL strings is genius. It allows my web team full flexibility to generate any size or format automatically.” Dynamic sizing uses URL calls to convert on-the-fly master imagery into the right format, size or crop, enabling Hammacher Schlemmer’s web team to achieve consistent, high quality imaging across its website based on established standards. Image production is dramatically streamlined as new product imagery is added to the site or web pages are redesigned.

Hammacher Schlemmer originally out-sourced its online catalog production to a third party vendor. Because of costs and lack of control over the quality and publishing schedule, Hammacher Schlemmer moved to in-house publishing of its eCatalogs using Scene7 On-Demand. “As America’s longest running cataloger, the online version is important from a brand standpoint. Our customers love the flash-based interactivity – as evidenced by stronger conversion rates versus regular site shoppers. With Scene7, we are now able to create an online version for every print catalog issue, increasing our output by 300%, by creating our own e-catalogs in-house.” said Dayna.

Scene7’s On-Demand (S7OD) offering is an all-inclusive managed service where companies control the production and publishing of their own rich media. This unique do-it-yourself service, allows clients the flexibility to operate on their own without requiring internal IT capital or support. Scene7 On-Demand subscribers enjoy a complete solution to author, manage and seamlessly deploy rich media, including the following capabilities:
· Dynamic Imaging - dynamic image sizing, zoom and pan, free form and with targets; color swatching; texture swatching; 360-degree spin; eVideos; image templates; image editing - crop, sharpen, etc; personalized, dynamic promotions
· eCatalogs and eBrochures - Only end-to-end solution to deliver dynamically served eCatalogs/eBrochures, including dynamic assembly, segmentation and personalization in real-time.
· Dynamic Asset Management – Browser-based system enabling users to centralize, organize, control, access, transform, and distribute rich media assets throughout enterprise and to partners
S7OD content is delivered as a world-class managed service where Scene7 automatically scales all the necessary hardware, infrastructure, software and personnel to serve content globally. Scene7 is currently serving content for hundreds of leading companies – with broad scale, strategic rich media deployment and management.

"As one of our oldest clients, Hammacher Schlemmer has truly optimized the use of our platform,” said Doug Mack, CEO of Scene7. “We are pleased that our on-demand platform enables retailers like Hammacher streamline their production processes while providing a rich customer experience to drive growth.”

About Scene7
Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit www.scene7.com.


© 2006 Scene7, Inc. All rights reserved. Infinite Imaging, Scene7, and the Scene7 logo are trademarks of Scene7. All other trademarks are the property of their respective holders.

Published on: 12:00AM on 15th March 2006