ipoints.co.uk, the UK’s biggest internet-based coalition loyalty programme, has won two prestigious awards at the annual Motivation Awards held by Incentive and Motivation magazine. The Awards, held at the Royal Garden Hotel, Kensington, London, recognise excellence and creativity in programmes that encourage and inspire customers, employees, channel partners and other third parties to improve their performance or change their behaviour.

ipoints.co.uk came top in the category for Best Customer Motivation Programme with its online loyalty programme in conjunction with ChoicesUK.com (part of Home Entertainment Corporation), beating JJB Sport’s Storecard Incentive. It also won the Best Staff Loyalty Programme for the VIPpoints scheme it set up for Healthcare Locums, pipping Mercedes-Benz to the post. In addition ipoints was Highly Commended for its work in the Best Public Sector Programme category.

Says Geraldine Tosh, Managing Director at ipoints.co.uk, “It’s amazing to win not one, but two awards. In both of these award entries we were able to demonstrate a clear, definable benefit to our clients’ bottom line as a direct result of the loyalty and motivation programmes we are running for them. That in itself is a fantastic achievement – but to receive these accolades really is the icing on the cake.”

Published on: 12:00AM on 22nd March 2006