London, 10 October 2007:

E-consultancy announce the first of a series of social media training events, ‘Harnessing the Power of Social Media’, October 31st 2007.

Some of the UK’s most prominent social media strategists and marketers have been invited to share their insights, experience and views on marketing and public relations best practice in a dynamic and chaotic medium.

The event is aimed at digital and traditional marketers and public relations professionals wishing to immerse themselves in relevant social media topics such as open debate, crowdsourcing, blogging, social networks, virtual worlds, social tagging, social search, online reputation management, mashups, APIs and to better understand the benefits and threats to their business.

Craig Hanna, Training Director at E-consultancy, said: “Anyone planning social media marketing activity must be fully aware of the pitfalls as well as the possibilities. We have lined up a great combination of experts to help de-mystify social media, provide planning and measurement guidelines, brand and corporate marketing campaign examples and to highlight the key commercially relevant trends.

"This will be the first of a number of our specialist training events that take a closer look at Social Media and User Generated Content”

Key topics that will be covered at the event include:

• Defining social media and its numerous elements including Blogs, Social Networks, Crowdsourcing, Social Tagging, UGC video, virtual worlds, WIKIs etc
• Understanding the social media environment and planning issues
• Developing a social media strategy
• Creating social network APIs
• Creating online social media ecosystems
• Brand case studies showing strategic use of social media
• Measuring social media campaigns
• Commercially relevant social media trends
• Emerging important social media trends

Training event URL:

Media contacts:
Michelle Goodall, Online PR Consultant, E-consultancy
(e: t: 020 7 681 4092)

Chris Lake, Editor,
(e: t: 0207 681 4052)

About E-consultancy

E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, which was named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, 58,000 registered users and 145,000+ unique user sessions per month (audited by ABC Electronic).

Subscribers pay from £195 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up in 2008, including roundtables and monthly Supplier Showcases. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

Published on: 12:00AM on 10th October 2007