NOVATO, CA - February 7, 2005 - Scene7®, provider of the leading on-demand rich media platform, today announced that Road Runner Sports, the world's #1 running resource for shoes, apparel, accessories and information, is using Scene7 On-Demand (S7OD), Scene7’s hosted self-serve rich media platform to add dynamic zoom, re-sizing and other rich media across its e-commerce website.

“We wanted to find a single rich media provider that could deliver all of our visual merchandising needs for our site now and in the future. Only Scene7 could offer the breadth of capabilities we needed, from dynamic zoom, sizing, personalization and templating all accessible through a single on-demand self-service platform. The on-demand solution had significant appeal to us as we are now able to control all the rich media publishing in-house with minimal IT or external vendor support and investment.” said Peter Taylor, General Manager, Road Runner Sports. “With Scene7’s highly-scalable and robust infrastructure, we can cost-effectively add zoom and colorizing to our entire site, across tens of thousands of products. In addition, Scene7’s dynamic image re-sizing capabilities are helping us streamline our internal web production processes thereby reducing cost and time-to-market.”

A 22-year old privately held company, San Diego-based Road Runner Sports, Inc. sells its products through specialty mail order catalogs, a progressive e-commerce website and retail stores in Anaheim, San Diego, California and Seattle, Washington. Not only known for its broad range of running shoes, apparel and accessories, Road Runner Sports offers helpful advice from experts, shoe fit guides and tips, runners’ forums and more. To enhance its innovative website, Road Runner Sports selected Scene7 On-Demand solutions to improve its visual merchandising by providing visual details, colors, materials and options on all of its products. In addition, Scene7 dynamically generates unlimited image derivatives from single master images, greatly reducing associated time and costs, and providing Road Runner Sports with an automated, scaleable rich media solution to easily update content on its ATG-driven e-commerce website.

Scene7 On-Demand provides companies with a flexible, self-service environment for the creation and deployment of rich media. Scene7’s hosted rich media platform enables key business solutions including Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Product Configurators, Targeted email and print, and Dynamic Asset Management enabling customers like Road Runner Sports to continuously enhance its visual presentation on its website.

"We’re excited to partner with an innovative market leader like Road Runner Sports,” said Doug Mack, CEO of Scene7. “Our hosted self-service rich media platform is geared to offer Road Runner Sports superior visual online customer shopping experiences, while offering the lowest cost of ownership and the highest ROI in the industry today.”

About Scene7
Scene7 - provider of the leading on-demand rich media platform - enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform - for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit


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Published on: 12:00AM on 9th February 2006