The Periodical Publishers Association (PPA) and E-consultancy today announce their partnership and the launch of the UK’s first Diploma in Digital Publishing.

The nine month Diploma in Digital Publishing course is the UK’s first publishing industry’s recognised digital qualification and launches in February 2008. It has been developed to help publishers acquire new digital skills and create multi-channel strategies as media consumption habits change and digital and communications technologies evolve.

The Association of Online Publishers' 2007 census saw turnover for members' online operations rise from £344m in 2004 to £575m in 2006. With a further 72% increase predicted for 2007, digital channels are no longer an afterthought for successful publishing companies.

The course has been developed specifically to address the needs of experienced publishers requiring a contextual view of the multi-channel publishing landscape. The Diploma combines theory with practical exercises and delegates will be required to undertake a number of coursework tasks, including publishing and marketing their own website or blog. Diploma delegates will complete the course with the ability to identify and exploit various digital technologies, successfully drive traffic, monitor their audience and commercialise their publishing activities.

Representing 80% of the UK's magazine market by turnover, PPA is a leading provider of training for those employed in the magazine industry through its partnership with the Periodicals Training Council (PTC). Loraine Davies, Director of PTC, commented: "It's our vision to create a fully professionalised industry by offering support and training. Digital developments have caused a significant shift in how the publishing industry works and we are confident our Diploma will be invaluable for anyone responsible for understanding and developing digital channels and strategies."
E-consultancy is the UK’s leading publisher of best practice internet marketing information, and has a community of industry experts providing digital training and thought-leadership events. “A number of publishers have approached us this year to help them train staff in the importance of creating a strategic online presence and an integrated marketing strategy”, said Craig Hanna, Training Director at E-consultancy.com. He added: “There is a current skills shortage in the whole of the digital sector and our discussions with PPA highlighted the importance of formal digital training in an industry having to evolve at an incredible rate. We are delighted to work closely with PPA and to encourage the professional development of these invaluable skills.”
The Diploma in Digital Publishing will cost £6000 with intakes planned four times a year. Delegates will be required to attend ten face-to-face training sessions during the course as well as undertake personal study, including distance learning modules and additional research. Numbers will be strictly limited to ten delegates per cohort to ensure trainers are able to spend time with individuals and meet their needs.

The course can also be delivered to groups within a single organisation, details of which are available on request.

Diploma in Digital Publishing URL: http://www.digitalpublishingdiploma.co.uk

Media contacts:

Ruth Ganthony, Communications Executive, PPA (e: ruth.ganthony@ppa.co.uk t: 020 7400 7570)

Viv Underwood, Training Manager, E-consultancy
(e: viv@e-consultancy.com t: 020 7 681 4099)

About PPA
The Periodical Publishers Association (PPA) is the organisation for magazine and business and professional media publishers in the UK. PPA's role is to promote and protect the interests of the industry in general and member companies in particular.
The association's membership consists of almost 400 publishing companies, who together publish more than 2,260 consumer, business and professional magazines.
They also produce a large range of directories and websites, in addition to organising conferences, exhibitions and awards. A number of the larger companies also have TV and radio brands linked to their publishing interests.
Our mission is to:
• pursue relevant activities to promote and protect the interests of magazine and business and professional media publishers;
• embrace at least 80 per cent of magazine publishing by turnover and secure more than 50 per cent of funding through the provision of services reflecting the developing needs of members and associate members;
• maintain professional publishing standards, seeking to raise minimum levels where necessary to ensure a healthy, visible industry.
PPA is a member of UK Publishing Media: an £18bn alliance of newspapers, magazines and books, which collectively represents one of the largest investors in the rapidly-expanding information society. Visit www.publishingmedia.org.uk for more information.

About E-consultancy

E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, which was named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, 58,000 registered users and 145,000+ unique user sessions per month (audited by ABC Electronic).

Subscribers pay from £195 per year to access the exclusive and highly practical content. E-consultancy has more than 100 events lined up in 2008, including roundtables and monthly Supplier Showcases.
E-consultancy provides a range of public and in-house digital training programmes, such as seminars and workshops. All of E-consultancy’s trainers are digital practitioners as well as trainers, delivering projects and experiencing real issues.

Published on: 12:00AM on 19th November 2007