Framfab and Knight Frank break new ground in online property

Framfab, one of Europe’s foremost digital marketing communications agencies has joined forces with leading UK property specialist Knight Frank to create an exciting, new online property buying experience.

Framfab’s user studies demonstrated the overwhelming importance of the property search function online. Research also showed that 95% of visitors to property sites were looking for residential properties. As a result, Framfab and Knight Frank agreed that the residential property search tool should be given pre-eminence on the homepage of the site.

Knight Frank’s new UK website, at http://www.knightfrank.co.uk/, provides a market-leading, end-to-end property search tool. The function allows users to find properties in any area of the UK with a variety of criteria — by interactive map, by postcode, even by proximity to local Knight Frank offices.

Framfab has also helped Knight Frank to invigorate its online brand identity. The clean white spaces balance legibility with elegance in a modern and approachable site that is already setting new standards for user friendliness.

“We employed our expertise in user experience to great effect to improve the online experience for all property customers. Simpler functionality and a more effective search tool make the entire property-buying experience less stressful than it so often can be,” said Framfab’s Client Partner Anil Pillai.

Paula Rudkin, Partner at Knight Frank added, “This new facility has generated an increase in online conversions and has provided Knight Frank with an efficient measuring tool, allowing us to view comprehensively our return on our online investment.”

About Knight Frank
Knight Frank is a leading independent global real estate consultancy. Headquartered in London, Knight Frank and its New York-based partner Newmark Knight Frank operate from over 140 offices in established and emerging property markets on five continents. Last year, the companies handled transactions valued at over $41 billion with annual revenues of over $545 million. With a combined staff of 4,500, this major force in real estate is meeting the local and global needs of owners, tenants, investors and developers worldwide. For further information about the Company, please visit www.knightfrank.com

About Framfab UK

Framfab is one of Europe’s leading digital marketing communications agencies. Founded in 1995, we provide innovative interactive solutions to deliver excellent customer experiences for clients who are mainly large international companies. These include Kraft Foods International, Coca Cola Enterprises, Cadbury Schweppes, Morley, Barclays Capital, Dupont, DeBeers, Volvo and Boots.

Framfab operates in the United Kingdom, Denmark, Germany, the Netherlands, Switzerland and Sweden. In May 2005, Framfab acquired Oyster Partners in the UK. Framfab is quoted on the O-list, Attract40 of Stockholmsbörsen (ticker symbol FRAM). For additional information, visit www.framfab.com <http://www.framfab.com&gt; .

Published on: 12:00AM on 15th February 2006