ALTON, February 14, 2006 - Mirago plc, a European provider of search and media-related products, has announced the launch of a new Italian office based in Milan. The launch brings Mirago’s highly successful Featured Sites (Pay-Per-Click) and Platinum Listings (Paid Inclusion) advertising products to the Italian market.

Since its launch in 2001, Mirago Featured Sites has established itself as one of the key products in the search marketing sector. Advertisers can appear across a network of over 750 European partner websites which include the likes of Infospace, Copernic and Beegoo. The network is searched over a billion times a month and covers a multitude of industry sectors.

The launch provides Italian online advertisers with another choice as to how they drive customers to their websites, and brings a number of exciting and innovative features to the mix including Day Parting and Traffic Selection.

Heading up the Italian office is Luca Alleva. Luca joined Mirago in 2005 and brings a wealth of experience in the Advertising/Marketing industry gained at companies such as Publicis, The Lowe Group (Interpublic), and BBDO (Omnicom).

“I’m delighted to be announcing the launch of our first Italian office” said Luca Alleva, Country Manager. “I believe Mirago will play a leading role in the Italian market, thanks to our own unique search technology and comprehensive range of search marketing services. We’re looking forward to the challenge ahead of us.”

Website owners can apply to become a Mirago partner online at , whilst existing partners can start displaying Mirago results by calling +44 (0)1420 592300 or emailing

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For more information contact Jonathan Porton on +44 (0)1420 592345 or email

About Mirago plc
Mirago plc is a European provider of search and media-related products. From its offices in the UK, France, Germany, Sweden and Italy, Mirago delivers revenue earning products for Advertisers, Agencies and Partners.

Products delivered and supported by its media division include Context Stream® (Contextual), Featured Sites (PPC), Platinum Listings (Paid Inclusion) and Trusted Feeds.

Mirago’s search division provides search engine results for 11 European countries (UK, France, Germany, Italy, Spain, Denmark, Sweden, Norway, The Netherlands, Belgium and Switzerland) as well as regional search, geo-targeted and organic indexing products.

Mirago’s contextual and search results are displayed on a network of over 750 European partners and the network is searched more than a billion times a month.

For more information on Mirago, please visit

Published on: 12:00AM on 14th February 2006