ipoints.co.uk, the UK’s biggest online coalition loyalty programme, is welcoming three new major partners into its coalition-based scheme. The new partners are online greetings card company Moonpig.com, online dating company datetheuk.com and home fitness equipment specialists homefitnessdirect.co.uk, all taking ipoints.co.uk into new industry sectors.

Geraldine Tosh, Managing Director at ipoints.co.uk, comments, “We are delighted to have signed up these new partners and give our members even more opportunities to collect ipoints. But it’s not just ipoints members that will benefit, but our new loyalty partners too. moonpig.com, datetheuk.com and homefitnessdirect.co.uk will all see incremental growth as a result of significant increases in basket size, frequency of shop and interaction amongst existing customers.” These three new partners add to the growing portfolio of ipoints partners with companies such as market research specialists GfkNOP and ChoicesUK.com, one of the largest DVD e-tailers in the UK.

Says Nick Jenkins, Managing Director at moonpig.com, “We joined ipoints because they already have an extensive membership and moonpig cards will be a great addition to the ipoints reward catalogue. We expect that the exposure to the ipoints community will lead to significant extra sales. It is also an effective way of rewarding our own customers for their loyalty.”

Max Poliakov, Managing Director of datetheuk.com comments, “In our marketplace we often see people taking out a month’s trial but then not subscribing after that if they haven’t found anyone suitable in that short time. We will therefore be using ipoints as a valuable tool in the acquisition and retention of members, rewarding people with ipoints both for taking out a free month’s trial and subsequently for taking out a subscription – the longer the subscription the more monthly points they can earn. With thousands of people joining datetheuk.com every month it makes sense for people to retain their membership, and the addition of ipoints provides a valuable incentive to do so.”

Jonathan Adler, Managing Director at homefitnessdirect.co.uk adds, “Being a member of ipoints.co.uk I already knew what a well run scheme it is. For our business it enables us to offer a real concrete USP in what is a very competitive market place. As our customers can collect ipoints from our website and also from those of other ipoints loyalty partners in non-competing markets, they will be able to build up points quickly in order to redeem exciting gifts – a real motivator to spend more.”

Through ipoints, customers/members of moonpig.com, datetheuk.com and homefitnessdirect.co.uk can earn ipoints for every £1 they spend with these brands and have the opportunity to multi-collect with other partners represented on the ipoints.co.uk website. They can then exchange these ipoints for a wide variety of free gifts from magazine subscriptions and DVDs to flying lessons, flowers, TVs, designer jewellery and holidays.


Geraldine Tosh at ipoints: t: 020 7819 2841, e: gtosh@ipoints.co.uk

Susan Perolls at Loudmouth PR: t: 020 7274 9790, e: susanp@loudmouthpr.co.uk

About ipoints

Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate ipoints.co.uk, UK’s biggest internet-based coalition loyalty programme, with over 1 million registered members who earn ipoints from over 300 etailer partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.

About www.moonpig.com

Moonpig.com offers a totally new concept in buying greetings cards. Customers can order most of the best selling greetings card designs that they see in the high street, such as Fred Dot and Bestie as well as a great new range of spoof magazine front covers. The customer can then personalise the caption or upload photographs to create a completely unique card, all for only £2.99 for a single card. Card orders received before 2pm Monday-Friday are posted to the customer or recipient on the same day.

About www.datetheuk.com
www.datetheuk.com is one of the biggest UK-only online dating services. Currently with over 500,000 members across the UK, datetheuk.com is a paid-for dating service for people looking for the perfect match – unlike free dating sites which tend to attract people who are not serious about finding a match, an online relationship or love online. Members can access great online chat facilities, flirt by text and have access to a secure email service so they can keep their own email address confidential when contacting other members.

About www.homefitnessdirect.co.uk

Home Fitness Direct is the specialist home fitness arm of PTE Plc – a long established provider of high quality fitness equipment to commercial and public gyms around the world. Drawing on over twenty years' commercial experience as a leading supplier and distributor, Home Fitness Direct offers some of the best equipment on the market for use in the comfort and privacy of customers own homes. As an independent supplier it has the benefit of seeing and testing all the products available on the market for home fitness. From this huge selection it has chosen only those of substantial quality in each price range and brought them all together in one website.

Published on: 12:00AM on 15th February 2006