World renowned shirt maker implements web measurement & journey analysis solution on its site to track website visitors, assess site performance & to understand how visitors actually use the site

Newbury, Berkshire, February 15th 2006 - speed-trap Limited, the e-business intelligence company, announced today that Thomas Pink, the luxury British shirt maker has implemented Prophet, speed-trap’s e-Business solution on its website.

The primary reasons for Thomas Pink using Prophet are to track website visitors and purchaser behaviour, thus enabling the site to be designed and maintained as well as possible to enhance the customer experience and to foster increased basket value.

Announcing the sale, Malcolm Duckett, speed-trap’s VP of marketing and operations said: “We are of course very pleased that such an icon of the world of shirt making has chosen to implement Prophet on its website. It will help ensure that that the site is as visitor friendly as possible thus extending the first class service for which Thomas Pink is renowned through to its web presence - even in the top echelon of the bespoke retail clothing sector, a visitor friendly and intuitive website means a more profitable site”.

Duckett continued; “Prophet’s patented abilities to observe, analyse and replay the users journey through a web site allows site owners to really understand what their visitors experience and are doing. Once this is understood, site operators are able to take action to improve visitors’ experiences and increase web site effectiveness and revenues. The clarity of insight that Prophet provides can be used to drive the development and management of effective and profitable web-based applications”.

Commenting on the installation, Robert Bostock, e-commerce Manager at Thomas Pink said: “We look forward to reaping the benefits that implementing Prophet onto our site will bring, being able to accurately assess key elements within the site will assist us enormously. Via Prophet we shall have a real and up to the minute understanding of how visitors, many of whom are from our international markets, use, and more importantly, are trying to use the site, so that we can constantly tune it to accommodate new visitors and old customers alike thus meeting their needs and expectations”.

Notes to editors
* In the eighteenth century Thomas Pink made the best hunting coats money could buy. The expression "In the Pink" originates from the pride that English gentlemen took from wearing one of Pink's coats.

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About Thomas Pink

For the ultimate in British luxury shirts, visit Pink.

The finest fabrics and immaculate tailoring have led to Pink’s reputation for excellence in shirt making. Whether you prefer contemporary or classic styles, bold bright stripes or subtle textured luxury cottons, you’ll find shirts to suit you in a range of over 250 ready to wear designs. The collections are for men and for women and range from formal business shirts to casual weekend styles and elegant evening shirts. Available in a range of different fabrics the ultimate indulgence is the ultra fine 200s yarn count.

Pink also has a tempting choice of beautiful, hand made English silk ties and a collection of exquisite cuff links. Accessories such as boxer shorts, cashmere knitwear, socks and pyjamas offer customers the complete Pink look.

The Thomas Pink website offers an impeccable service. Customers who place orders for Pink product receive their delivery within a 48 hour time-frame. Additionally, the Thomas Pink website offers secure shopping within a stylish site, which is easy to navigate. 2006 has seen Forbes vote the Thomas Pink website ‘a website to watch during 2006’.

At the heart of British style is a love of individuality, freethinking and difference - not uniformity. Show your true colours at Pink.

Media Contacts
For speed-trap:
Jim Crowther
Ad-Lib International Ltd
Tel: +44 (0) 118 9744189

For Thomas Pink:
Karin Silverstein
Thomas Pink
Tel: 020 7498 4148

Published on: 12:00AM on 15th February 2006