Responsewave Campaign Reaches 8% Of The Finnish Population In One Week

LONDON, UK, February 17th 2006: Multi-channel marketing service provider –Responsewave ( – has set a new in-house record for documented viral reach with its campaign for the Federation of Special Service and Clerical Employees, ERTO, in Finland. In just over a week after the campaign launch to some 2,300 people, the message reached over 400,000 Finnish people (appox. 8% total population).

ERTO launched its nationwide marketing campaign, entitled “chain reaction”, in the hope of aggressively aquiring new members for its federation. To achieve quick success, ERTO opted to use WaveONE, Responsewave’s recommendation marketing technology, as it wanted to target its existing members and get them to share the messages with their friends.

The incentive for recommendation was based on a competition to win your own community price, so participants could chare the reward with their friends. 2,300 ERTO members were invited to take part. On successful recommendation, members were entered into a prizedraw where they could increase their chances of winning by sending the message to more of their friends. In just over a week, 400,000 recommendations had been achieved.

Henrik Mandal, Managing Director of Responsewave explains: “Recommendation marketing is based on the principles of word-of-mouth marketing, which has been hailed as the most effective marketing technique available. WaveONE powers online recommendations in a brand-controlled environment and its success in achieving rapid growth through new customer acquisitions is proven through ERTO”.

WaveONE provides the marketer with complete transparency through-out the campaign through its live progress online reporting tool. It also ensures that campaign participants only can be targeted once, with Responsewave intelligent networking filter preventing users to receive multiple emails to the campaign.

About ERTO
The Federation of Special Service and Clerical Employees, ERTO, is an organisation of employees working in expert positions in the private sector. The members represent a wide variety of fields, such as information technology, transportation and forwarding, advertising, market research, new media, health care and social services, financial management, physical exercise, culture, free-time activities and other special fields.

About Responsewave
Responsewave is an innovative provider of hosted multi-channel relationship marketing, providing clients with a complete campaign infrastructure for planning, building, testing and analysing interactive multi-channel marketing campaigns. Its approach is to reach and acquire new customers through identifying valuable customers within the client’s existing customer-base and targeting them with compelling marketing messages that can be easily shared with their friends.

Founded by Henrik Mandal in 2002, Responsewave has been actively trading in the UK since November 2004. The company is already hosting multiple campaigns for more than 20 customers throughout UK, Central Europe and Scandinavia. For further information, please visit:

Published on: 12:00AM on 17th February 2006