London, 20 February 2006: LunarStorm, the leading youth community website provider, announces the appointment of Andrew Fawcett-Wolf as consultant commercial director to the London office.

As consultant commercial director, Fawcett-Wolf will be responsible for all new business activity outside of Sweden; developing and creating strategic partnerships, sponsorship, e-commerce activity and generating revenue for the site.

Following his appointment Fawcett-Wolf will be working with AdLink to help maximise advertising opportunities from LunarStorm’s market leading position.

Fawcett-Wolf has for the past three years been the European managing director of Trafficmac, the leading global provider of outsourced operations to the digital marketing community and prior to that he was the European VP of Sales at Vizzavi Europe Ltd, the portal for Vodafone.

Matt Colebourne, CEO, LunarStorm UK comments: “We’re thrilled to have Andrew working for LunarStorm UK as he has extensive commercial knowledge and the right expertise in both traditional and new media - the perfect background to allow us to grow in the UK market and become the UK’s number one online destination for young adults and teens.”

Andrew Fawcett-Wolf comments: “I’m delighted to be working with LunarStorm at this early stage of their development in the UK. The recent and ongoing online advertising campaigns have really resonated with our target audience of young adults and teens. As we continue to grow I’m looking to capitalise from this resource and other commercial ventures and build on this momentum as we begin our next stage of activity over the coming months.”

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For further information or images please contact:

Prodigy Communications
Sarah Treadwell-Jones/ Emma Warren
Prodigy Communications
+44 (0)207 379 6662 /

About LunarStorm

LunarStorm is the leading youth community website provider, dedicated to delivering a fun, member-driven, quirky, cool and informative, yet safe, place for young people to use. LunarStorm Sweden dominates the youth community space in Sweden with over 65% membership in its target demographic and over 95% unassisted recall in the general population. LunarStorm, by focusing on its members and their needs, is profitable and growing. LunarStorm is embarked on an international rollout programme in November with the launch of LunarStorm UK and with subsequent rollouts to follow.

Published on: 12:00AM on 20th February 2006