Prophet, speed-trap’s e-business solution provides key differentiator enabling KMP to deliver significant increases in value and effectiveness to client websites

Newbury, Berkshire, 24th February 2006 – speed-trap Limited, the e-business intelligence company announced today that it has agreed a strategic partnership agreement with KMP Associates; the Stockport based interactive marketing and technology company.

The relentless success of web-based business - which usually also incurs higher profit margins compared with other facets of organisations’ bottom line returns - is compelling companies providing web solutions and other allied services to provide increasingly sophisticated leading-edge, e-business analysis tools as a standard component of their portfolio of solutions and services. End-user clients increasingly demand sophisticated in-depth e-business intelligence information including data concerning real-time behaviour encompassing all of their website visitors. Integrating speed-trap’s e-business intelligence suite ‘Prophet’ within its solutions, now empowers KMP Associates to give clients real-time e-business management information upon which informed decisions can be made resulting in improved website design, performance and effectiveness.

Commenting upon the new agreement with speed-trap Jon Keefe, KMP’s Managing Director said, "speed-trap’s Prophet enables us to provide our clients with totally real and accurate user statistics and state-of-the-art usability metrics, thus allowing us to ensure increased effectiveness and profitability throughout the sites we create, implement and continuously develop for our clients, this is because we’re now able to continuously measure, analyse and review, in real-time if required, everything that’s happening on client websites."

Bill Brindle, Chairman and CEO at speed-trap says it is increasingly important for organisations wishing to enhance their internet operation presence and profitability to continually seek more accurate and meaningful data about their existing and potential on-line customers. “Incorporating speed-trap’s ‘Prophet’ into the solutions KMP Associates provides to its customers means they will be able to see, and thus better understand their users online behaviour and as a result improve the visitors on-line experience and increase on-line business” said Brindle.

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.

speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information

Media Contact:

Jim Crowther
Ad-Lib International Limited
Tel: +44 (0)118 9744189
Email: jim@adlibinternational.com
Website: www.adlibinternational.com

Published on: 12:00AM on 27th February 2006