DUBLIN, IRELAND, [27 February, 2006] – Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. and the pioneer of paid search, today announced that it will re-brand to Yahoo! Search Marketing in Europe.

Through Yahoo! Search Marketing, advertisers of all sizes will enjoy convenient access to the industry’s most comprehensive suite of search marketing and related products and services, under the banner of Yahoo!. The group will also continue to enhance and expand Yahoo’s network of sponsored search distribution sites.

Following Overture’s name change to Yahoo! Search Marketing in the US last year, today sees all of Overture’s European markets brought under the Yahoo! Search Marketing brand.

Julian Smith, Online Advertising Analyst, Jupiter Research, added, “As the pioneer of sponsored search in 1998, Overture has been at the forefront of the phenomenal growth experienced by the global online advertising industry in recent years. The future continues to look extremely bright for this major player in a sector that will grow at an annual rate of 19% across Western Europe to €6.5 billion by 2010.”

“Unifying our search marketing and related offerings under the Yahoo! banner reflects our ongoing commitment to integrate and simplify online advertising,” comments Stephen Taylor, RVP & MD Yahoo! Search & Yahoo! Search Marketing Europe. “With access to the largest set of search marketing and brand advertising solutions on the web, we will offer businesses the opportunity to take advantage of a wider range of solutions that best fit their marketing goals.”

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About Yahoo! Europe

Yahoo! Europe provides communications, commerce, media and search services across its six sites in Europe to meet the needs of local consumers. Yahoo! Europe is comprised of the Yahoo! sites for the UK & Ireland (www.yahoo.co.uk), France (www.yahoo.fr), Germany (www.yahoo.de), Italy (www.yahoo.it), Spain (www.yahoo.es) and Catalan (www.ct.yahoo.com). Yahoo! also offers one of the Web’s most popular free email services, Yahoo! Mail, in Swedish, Norwegian, Danish, Greek and Russian. The Yahoo! offices in London, Dublin, Paris, Munich, Milan and Madrid are staffed by local nationals and Yahoo! Europe is headquartered in central London.

Yahoo! Search Marketing, a wholly owned subsidiary of Yahoo! Inc., offers essential marketing services for companies doing business online. The company's search-based products and tools help businesses connect with highly motivated customers. Yahoo! Search Marketing has offices across Europe, Asia, Australia and South-America.


Angela Bloor | PR Manager | UK | Netherlands | Nordics
Overture Services - A Yahoo! Company
5th floor | 125 Shaftesbury Avenue | London | WC2H 8AD
Tel: +44 (0)20 7131 1810 | Mobile: +44 (0)7786 938871
Fax: +44 (0)20 7131 1172

Published on: 12:00AM on 27th February 2006