LONDON, UK, <27.02.2005> Multi-Channel marketing service provider Responsewave ( launched a viral marketing campaign for Energiapolar, Energy utility company based above the Polar Circle in Finnish Lapland.

Energiapolar is aiming to increase the number of its opt-in permission profiles with Resposewave’s Recommendation marketing campaign. The goal is to get people to recommend a competition to their friends and to share a community based prize if they win. The campaign is based on Responsewave’s best practice recommendation marketing campaign templates that have proven time and time again to bring measurable results.

“It is not uncommon to acquire a huge amount of opt-in permission profiles in one Responsewave campaign. Our campaigns have proven again and again that companies can multiply the size of their database in weeks by creating smart recommendation marketing campaigns.”: says Jesse Sandqvist of Responsewave.

The campaign is promoted in many channels such as radio, banners, and a small in-house mailing list. It is the winter holiday week in Finland and the offline channels are used to capture people in the ski slopes.

Responsewave’s WaveONE multichannel marketing technology allows Energiapolar to measure the effectiveness of all these channels online and offline in real time to give the marketers a view on the return of their channel investments.

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About Energiapolar Oy

Energiapolar Oy is an energy utility company operating in Rovaniemi, Finland. It offers electricity Nationwide in Finland for households. Energiapolar was founder in 2003 as a merger of Isommus-Energia Oy and Suomen Energiakauppa Oy.

About Responsewave Ltd.

Responsewave is an innovative provider of Hosted Multi-channel Relationship Marketing, providing clients with a complete campaign infrastructure for planning, building, testing and analysing interactive multi-channel marketing campaigns.

As a trusted Application Service Provider (ASP), Responsewave delivers scalable solutions for clients all across Europe. Recommendation marketing is one of Responsewave’s many solution offerings.

Published on: 12:00AM on 28th February 2006