Full-service digital agency Ai London has completed work on a new customer acquisition microsite for NTL, showcasing the cable giant’s brand new on demand service. The new site, which launched during February, follows on from Ai’s work for long-term client Telewest, which recommended the agency to NTL.

Targeted at both new and existing customers, the site communicates the ease of use and scale of NTL’s on demand service with video and audio content streams, including the latest movie trailers and music videos.

The site provides details about every aspect of the on demand service in a striking, visual-led online environment, with a call to action on every page to drive new signups. In addition, it serves as an essential port of call for existing on demand customers, with features including full listings for every channel offered by NTL.

NTL on demand offers instant access to the pick of the previous week’s television, new TV content from the BBC and ITV, music videos, children’s programming, adult content and more than 400 movies through on demand rental service Filmflex. All on demand content can be paused, fast-forwarded or rewound, and is available to watch at whichever time is convenient for the viewer.

Ken Frakes, managing director at Ai London, commented: “Answering the challenge of representing a content-rich, constantly-updated service such as on demand was our key concern. By making the site as interactive as possible through streaming audio and video, we’ve reflected the ease of use and vibrancy of the on demand offering in our work.”

Rhodri Talfan Davies, Marketing Director for TV at NTL, added: “We needed a site that could set out in very clear terms the benefits of on demand, while at the same time demonstrating the enormous range of material on offer to customers. Ai London was strongly recommended to us by Telewest, and we’re delighted to have taken their advice.”

Published on: 12:00AM on 28th February 2006