NOVATO, CA — March 1, 2006 — Scene7®, provider of the leading on-demand rich media platform, today announced that Denmark-based consumer electronics retailer A/S is using Scene7 On-Demand (S7OD), a hosted self-serve rich media platform, to drive revenues using dynamic image zoom, sizing, templating and other rich media on its newly launched business to consumer website,

“Only Scene7 met all current and future rich media requirements for our online businesses. Scene7 offered the broadest feature set including dynamic zoom, sizing, online catalogs, and templating -- all accessible through an on-demand self-service platform. We wanted our new business to consumer site to surpass anything available online today in Denmark—thus, we made utilizing Scene7 a requirement at launch,” said Dean Nielson, CEO of “With Scene7’s highly-scalable infrastructure, we can cost-effectively add dynamic zoom and sizing to over 20,000 different products. With Scene7’s dynamic templating, we can instantly change pricing on our site saving us considerable production time and cost.” is targeted at Danish end consumers, businesses & government. With over 20,000 products offered on the site, including a full range of IT products from leading brands such as HP, Lenovo, Apple, and more, the company needed to choose a solution that could easily manage and streamline large volumes of content updates to its website. Using Scene7 dynamic sizing, all image sizes including zoom can be dynamically created from the original high resolution master imagery, eliminating the need for any manual production work. Dynamic templating allows any data-driven information such as pricing to be automatically overlaid on to any dynamically sized image. is utilizing these Scene7 capabilities to generate in real-time five different sizes per SKU and apply up to date pricing based on customer profiles. Dynamic zoom enhances the total shopping experience by providing superior rich viewing details never before available in Denmark. Recent results since launch are exceeding expectations by 100%. plans to utilize more of Scene7 capabilities such as eCatalog and personalization in the future.

"It’s an honor to be partnering with innovative Danish leader,” said Doug Mack, CEO of Scene7. “Our On-demand self-service rich media platform is ideal for IT retailers worldwide offering the only truly scaleable approach to enhanced online merchandising, in addition to delivering real bottom-line results.”

About Scene7
Scene7 – provider of the leading on-demand rich media platform – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breadth, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC – and partners IBM, Microsoft, Akamai and Adobe. Visit


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Published on: 12:00AM on 1st March 2006