Cambridge, United Kingdom, March 28, 2006: Clickstream Technologies PLC has launched the newest addition to the Clickstream Datasherpa™ Software family of products.

Datasherpa™ Solo is an easy to use, quick to install (downloadable) software which automatically collects transaction and behaviour data for web analytics. Solo offers all of the benefits of ‘page tagging’ without the pains associated with it. It is pre-configured so that the data can be output easily and simply to a host of different web reporting/analytics tools. With this tool, users will be able to obtain all the data that log files normally do not contain and which would require costly and error-prone page tagging approaches.

“We wanted to create a product that makes data collection for web analytics easy, simple, cost-effective, and which dramatically reduces the time for web analytics to be implemented. At the same time, we wanted to make the technology available to smaller businesses with transactional sites,” says Clickstream’s Marketing Director, Titus Suck.

With Datasherpa™ Solo no page tagging is required to obtain e-commerce data...which ensures an immediate ROI.

Any changes to a web sites’ content are dynamically integrated and require no human intervention. And data are accurate and complete. Due to the sheer simplicity of the download and installation process, marketers can get a quality web analytics solution in place in an hour rather than weeks.

Datasherpa™ Solo is a downloadable, pre-configured data collection tool which provides a host of data feeds to established web analytics products. Initially, the product has been released with outputs for Sawmill and Nettracker. Over the coming weeks, additional outputs will be made available to the market (Clicktracks, Webtrends, Urchin among them and our purpose-build output for business intelligence data bases). With this product, users will be able to capture all relevant web traffic information, including form field data from purchase baskets or registration forms, user environment data (browser size, JavaScript, connection type...), as well as obtain data abut robots and spiders.
For further details, visit the web site www.clickstream.com or contact Clickstream directly.

About Clickstream Technologies

Clickstream Technologies was formed in 1999 and their head office is based in Cambridge, United Kingdom. Clickstream’s Datasherpa™ software tool offers a unique and patented digital data collection technology that delivers the most accurate digital dataset available today. Datasherpa™ gathers data in real-time to give a dynamic and comprehensive insight into user behaviour and commercial transactions on web sites and all other digital data channels. Datasherpa™ software is then able to collate, transform and transmit the information and deliver a timely, insightful and ready-to-use data source upon which critical business decisions can be made. Decisions that will improve the customer experience, optimise digital channel design and content and maximise guarantee a good ROI.

Clickstream Press Contact

Titus T. Suck, Director of Sales & Marketing Clickstream Technologies Plc
133 Station Road
Impington, Cambridge, CB4 9NP
Email: ts@clickstream.com
Tel: +44 (0)1223 233799
Fax: +44 (0)1223 233818

Published on: 12:00AM on 23rd March 2006