London-based fashion retailer, MEEMI LTD, has launched a new online store - http://www.my-wardrobe.com - to sell a comprehensive range of Women’s designer collections that include; Cacharel, See by Chloe, Sass and Bide, Rogan NYC, Tsubi, Seven For all Mankind, Day Birger et Mikkelsen, FrostFrench and many more.

The site, developed, designed and hosted by UK e-business provider Shopcreator - http://www.shopcreator.com - provides a rich online customer experience, complete with functionality that includes viral marketing, advanced merchandising and leading CRM tools, capable of attracting and converting the discerning online shopper.

The range of featured collections is selected to appeal to the 25 – 50 age group and consists of high end, cutting-edge fashion labels across clothes, shoes and accessories. The launch of the site is intended to not only build on the success of established N8 London store, but also to cultivate a strong and individual global online brand.

With the Spring Summer 2006 season collection now available online, sales are exceeding growth projections for all territories, with established repeat business already coming from Europe, North America and Asia.

Sarah Curran, Director at MEEMI comments, “We are thrilled with the performance and design of the my-wardrobe site, which is intended to become a strong global brand. The site offers a rich customer experience, commensurate with the luxurious quality of the items for sale, and provides a worldwide audience with access to many designer collections that are not otherwise available online.”

Andy Kitchener, CEO at Shopcreator comments, “The quality of my-wardrobe’s online offering, plus the search engine optimisation project we have already undertaken, have ensured an extremely successful launch to this online venture. The comprehensive range and convenient, streamlined shopping experience will continue to strongly appeal to the increasing number of internet shoppers in this target demographic. “

For further details please contact:
Alison Chapel
Head of Marketing
alison.chapel@shopcreator.com
0845 12 11 400

Published on: 12:00AM on 2nd May 2006