Internet entrepreneur Phil Cooper, founder and CEO of Utarget PLC, today launches a new internet incubator, Utarget Ventures. Designed to assist dot.com start-ups with financial backing, online and offline expertise, the new incubator has already secured its first client, Ultimatehome.co.uk.

Cooper comments: “The knowledge and experience gained over the past decade has enabled Utarget to launch its new digital brand, Utarget Ventures. With our highly-skilled expertise and proven in-depth knowledge of online business we are now in a position to share this insight. Utarget Ventures provides a supportive environment for emerging dot.com businesses; a crucial factor in the early stages of dot.com development.”

Cooper’s wealth of experience and proven success in his field enables Utarget Ventures to assist start-ups with expertise in web architecture, design, marketing, and ad-sales in return for a stake in the company. Additionally, Cooper will mentor founders and provide launch finance, offices and administrative support. Other stakes are also being considered with a specific focus on start-ups which will benefit from either the IPTV revolution or shake up in TV advertising.

After a decade in property and residential land development, Phil Cooper successfully launched Australian Internet Incubator, Raingate Internet Holdings. In 1999 he went on to found Utarget, which became a public limited company in 2000. Utarget successfully survived the Dotcom crash of 2001 and continues to grow at a rapid pace, strengthened by the recent seven-figure sale of its media website, 50Connect.

Established in 1998, Utarget PLC is one of the UK’s largest product-led, new media sales houses, with an annual turnover of £2.5 million. The company is made up of two divisions, Utarget Networks; which develops and operates proprietary full page advertising networks and Utarget Media; which owns and manages niche web portals such as Keepthedoctoraway (Health), Financedaily (Finance), Travelconnect and Urban Planet (Youth).

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Editor’s notes

About Utarget plc
Trading for five years, with an annual turnover of £2.5m, Utarget plc is one of the UK’s largest product-led, new media sales houses.

The company provides advertisers, and their agencies, with distinctive and unique methods of advertising online. Utarget plc utilises owned and externally managed networks, ad technology and media to deliver web advertising opportunities. The premise behind its range of activities is to offer brands, media and advertising that are targeted, effective and proven to work.

The division, Utarget Returns, represents the company’s network of advertising products from subsites, UTsubs, through to contextual, UTcontextual, advertising. Products are primarily based on full screen web advertising using a variety of owned, managed and proprietary networks. The combined networks are managed across 500 of the UK’s top websites, reaching more than 15million users a month (57% of the internet population).

The Utarget Media division houses online consumer-centric media owned by the company (such as Travelconnect), alongside niche media that is managed by the company (50Connect). UTmedia also sells advertising inventory for a catalogue of carefully selected websites.

The company manages campaigns for FT.com, Dell, Dixons, BUPA, Carphone Warehouse, Norwich Union, AOL and Royal Mail through well-known agencies including Diffiniti, Initiative, Harvest, Mediavest, Quantum, MGOMD, Carat, Zed and Agency.com. Advertisers, such as Partypoker, Betfair, Mercury direct and Alertacall, are managed direct through Utarget.

Contact:

Charley Hayes
immediate future Ltd.
0845 408 2031
pressoffice@immediatefuture.co.uk

Published on: 12:00AM on 4th May 2006