Thinkbox.tv doubles content in new format going live on 3 May
Thinkbox has invested £250,000 to deliver an enhanced website, which will go live on 3rd May 2006. Designed by Kent Lyons and built by leading internet design and consultancy firm, Box UK, the revamped thinkbox.tv will be updated on a weekly basis.

Utilising Box UK’s market-leading content management system, Amaxus, the site will offer an ever-growing database of viewable TV ads and up-and-coming programming, alongside expert interviews, industry directories, case histories, new research data and a library of downloadable resources. As well as improving site accessibility, the Amaxus CMS enables the new site to offer greater audio-visual functionality, delivering the most inspirational TV content to all customers of television.

Thinkbox Chairman, Andy Barnes said: “We have made this significant investment in updating our online offer with the aim of making thinkbox.tv the number one destination site for our customers. Already we’ve doubled the content and added new and unique features that our users can’t get anywhere else for free. We’ll be adding to it week by week, building an invaluable tool for any advertiser wanting to make TV work harder for their brand.”

Thinkbox.tv – what’s new?
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Amaxus CMS

Box UK’s unique Amaxus content management system enables thinkbox.tv to manage and store an even greater and more diverse range of content, and provides easier access to all of our resources.

Ad showcase – 10 of the latest and best campaigns, free to view every week
Updated weekly with the latest campaigns, the first week’s highlights include Nike’s Heart, Honour and Joy series, Sure Sports and Whiskers Silhouette.

TV Ad Gallery

Viewable gallery of award-winning, inspirational and highly effective campaigns, showcasing the best in TV creative, from the Milk Tray Man series to Volkswagen’s ‘Singin’ in the Rain’. The A to Z library of ads can be called up and viewed by category, including: the week’s latest ads, interactive ads, sponsorship credits, BTAA and IPA Effective award-winning ads, and the top 20 all-time classics.

Pick n Mix Resource Centre

Case studies, guides and the latest audience insight for practitioners, with outputs tailored according to your specific search needs. With a barrage of recent case studies and downloadable charts, users will have access to a combination of resources including downloadable charts (ranging from platform penetration, comparative audience profiles, PVR predictions and the effects of interactivity), the latest TV research, including Thinkbox’s own engagement study and industry insights. Bespoke insight guides will cover topics including ‘how much it costs to make an ad’, ‘a glossary of TV language’, ‘The Thinkbox Guide to Advertiser Funded programming’, and ‘Press red: Introduction to IA’.

Expanded case study section

Users can search cases studies based on sector, campaign objective, target audience, budget media mix and TV usage.

Dynamic linking

Search for something, and pull up a wide variety of associated information, from related case studies, to charts and articles and films.

Essential Industry Address Book

Searchable directory of hundreds of industry contacts, from media agencies to AFP specialists. Users can access and search over 200 industry contacts, including independent production houses involved in advertiser funded production and industry trade bodies. All contacts and web address details will be available, as well as map links. Soon to be accessible via PDA.

Expert Talking Heads

Footage of over 25 expert interviews on how to best use TV, featuring leading industry figures such as Stephen Woodford at WCRS, Sue Unerman at Mediacom, Jamie Galloway at COI and Steve Gray at Chrysler. Industry gurus will also feature in an ever-expanding ‘My TV Week’ section sharing their personal viewing habits with the thinkbox.tv community.

Programming Highlights

A taster of both the current and forecasted TV schedules across all UK channels. Offering thinkbox.tv users a ‘first chance to view’ great telly clips, forthcoming programming at a glance, A-Z of programme listings, monthly highlights and a search facility by genre or audience data and reach.

For further information, please contact Veryan Dexter, Sarah Warren or Hermione Clulow at Braben Company on 020 7289 1616 or veryan@braben.co.uk, sarahwarren@braben.co.uk, hermione@braben.co.uk

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About Box UK

Box UK was established in 1998 to provide internet development, design and consultancy services to a broad range of clients. Based in London and Cardiff, Box UK’s clients include Chubb, Saatchi & Saatchi, English Heritage, London Development Agency, British Computer Society, Wales Tourist Board, National Maritime Museum, Imperial War Museum and the Atomic Energy Authority.

Published on: 12:00AM on 8th May 2006