Developing a multilingual website strategy isn’t just a matter of translation, says report

London, May 8, 2006 – A new report, ’10 ways to develop a global online brand’ - the latest in a series from LB Icon, an international full-service interactive marketing and Web technology solutions company - has just been released.

The report, which can be accessed at, examines what is ‘best practice’ in establishing a global online brand and the key considerations required for developing a multilingual website strategy.

“A company’s website is usually the first point of contact for customers, prospects, suppliers, partners and investors globally to get information – and encounter the brand experience,” said Tarnya Norse, LB Icon’s Marketing Director. “The challenge to organisations is to maintain the flexibility to change and maintain content locally across different markets and in different languages within established and agreed corporate brand values.”

The 10 key areas covered by the report include:

* Establishing a global brand - ensuring consistency across geographical barriers
* Having a global online strategy – conveying the brand globally in a matter of seconds
* Why have a multilingual website? - communicating to a global audience in their own languages
* Stakeholders – who is involved in creating, managing or using a multilingual website?
* Localisation - content localisation enables companies to leverage corporate assets
* Information architecture – enabling faster and smoother multiple territory roll-out
* User interface - making the interface attractive, relevant and convenient to customers
* Global content management - empowering your people while maintaining corporate control
* Content syndication – informing, attracting and engaging users with relevant content Translation – enabling customers to interact and receive information in their own languages.

For a free copy of the report, call: +44 (0) 20 7504 6900, email or visit

For further media information contact:

Tarnya Norse-Evans
Marketing Director
LB Icon Ltd
Phone: +44 (0) 20 7504 6900
Email :

About LB Icon
LB Icon is an international full-service company offering an integrated approach to interactive marketing and Web technology solutions for high reputation clients. As a publicly-listed company, LB Icon is one of the fastest growing in the industry, employing over 750 professionals in major European and North American business centres, including London, New York, Amsterdam, Brussels, Munich, Madrid and Milan.

LB Icon’s full-service offering incorporates: high value business and technology consulting; Enterprise Content Management; large-scale Web application development; intranet, portal and extranet solutions, and managed services. The company’s international client portfolio includes: BT, Corus, First Choice, Formula One, Nomura, Ofsted and Tourism Ireland. Visit

Published on: 12:00AM on 8th May 2006