Highest-Ranking Service-Oriented ESP Expands Comprehensive Range of Deliverability, Authentication and Accreditation Services

LONDON & LEXINGTON, Mass., May 8, 2006 – e-Dialog, the proven provider of precision e-marketing solutions, today announced it will offer Goodmail’s CertifiedEmail service to clients. The offering complements the company’s breadth of e-mail deliverability, authentication and accreditation services, allowing clients to optimize their e-mail programs with the service that best fits their needs.

CertifiedEmail is a new solution that creates a safe and reliable class of e-mail to help shield consumers from spam, fraud and phishing. The service involves placing a trust icon in e-mail that designates it as authentic and enables it to bypass filters that often relegate legitimate e-mail to the spam pile. In addition, CertifiedEmail ensures that links and images are enabled in the consumer’s inbox. Accredited senders with the highest standards of e-mail best practices can apply for the program in order to achieve higher delivery and open rates.

“Our clients are reputable marketers that need to protect their brands’ integrity while maximizing the effectiveness of their e-mail programs. We help them produce the best results by advising on e-mail best practices including segmentation, analysis, relevance and deliverability, which is mission critical to success,” said John Rizzi, president and CEO of e-Dialog. “Goodmail’s CertifiedEmail is another weapon in our arsenal to ensure clients are getting the most out of e-mail while creating a level of trust among consumers.”

e-Dialog measures deliverability of every e-mail sent on behalf of its clients. The company provides a complete range of delivery monitoring, reporting and optimization services as well as e-mail campaign management and best practices, strategy and analysis, response management and data services that are critical to gaining access to the inbox. The company’s Privacy and ISP Relations team advocates for clients proactively and reactively as laws, regulations and technologies that impact the medium change.

“We fully support Goodmail’s CertifiedEmail program, as we do the other leading authentication and accreditation services,” said Rick Buck, director of privacy and ISP relations, e-Dialog. “We continually help our clients evaluate which program is right for them and recommend that they test the service and analyze the results to determine the impact on inbox penetration, response rates and ultimately, return on their e-mail marketing investment.”

e-Dialog ranked highest overall among service-oriented e-mail marketing providers, scoring first in overall business value and market suitability, by JupiterResearch in its October 2005 evaluation of the top 30 e-mail marketing service providers (ESPs).

About e-Dialog
Established in 1997, e-Dialog is a proven provider of precision e-marketing solutions with deep-rooted strengths in e-mail and database marketing. Through a unique combination of marketing intelligence and precise relevance technology, e-Dialog enables some of the world’s most recognized brands, such as American Eagle Outfitters, Avis, BMG Music Service, British Airways, Marks & Spencer, the NFL, Reuters, The TJX Companies, and Tesco to maximize long-term customer value with contextually targeted communications. The company’s service offerings empower large, multifaceted companies like these to enhance permission-based e-mail marketing efforts through fully integrated, cross-channel communications, including dynamically printed direct mail, RSS and mobile messaging.

JupiterResearch ranked e-Dialog the leading e-mail marketing provider among service-oriented ESPs in 2005 based on its value and market suitability, highlighting its account servicing, strategic and creative input, and campaign management and analytics applications. e-Dialog is a privately held company with offices in Boston, London and Seattle. Investors include Flagship Ventures and Commonwealth Capital.

For more information, visit www.e-dialog.com or contact Arthur Sweetser at +001 781-372-3353 or Peter Duffy at 020 7659 2716.

# # #

e-Dialog media contact:
Jean Borgman
+001 (508) 451-5944

Published on: 12:00AM on 8th May 2006