Top-rated reality TV show the latest to take advantage of Accipiter-Hostworks partnership in Asia-Pacific region

Raleigh, NC and London, UK – May 18, 2006- Accipiter Solutions, Inc., an online advertising technology innovator since 1996, continues to expand its presence in the Asia-Pacific region by signing Endemol Southern Star, producer of Big Brother. Endemol Southern Star is using Accipiter’s AdManager technology to serve millions of online ads during the sixth season of the hit reality television series.

This past fall, Accipiter announced its partnership with Hostworks (ASX:HWG) as its Asia-Pacific ad management solution supplier. Hostworks is Australia’s leading critical application managed service provider which provides 24x7 managed outsourcing services for many of Australia’s leading online properties. This latest deal demonstrates that the partnership continues to build momentum in the booming $620M Australian online advertising sector. Current ad serving clients represent the top three online advertisers in the region in 2005 and include ninemsn, News Interactive,, and Sensis MediaSmart. Collectively, clients using the AdManager solution are contracted to serve more than 3.5 billion ads per month.

Big Brother offers one of Australia’s richest online media experiences, attracting big-spending consumers, aged 16-39 years, with live video streaming from the Big Brother house 24 hours a day, hundreds of “video on demand” segments and a vast range of images from “the House”. In 2005, Hostworks successfully met a doubling of online demand for the Big Brother website, with page impressions jumping from 94 million in 2004 to more than 170 million. Every served page contains advertising while ads are also inserted into video streams coming from the House.

Ms Sam Hall, General Manager of Interactive for Endemol Southern Star, said Accipiter-Hostworks had the only ad management solution that met Big Brother’s needs. “We initially chose a competitive solution, but found it was unable to deliver mid-stream ads or ads of various lengths,” she said. “AdManager is able to deliver advertisements in the middle of a video stream and it can deliver ads of any required length.”

Online advertising is a booming area of Internet activity as broadband continues to reach into Australian homes and businesses. The Audit Bureau of Verification Services confirms the Internet as Australia’s fastest-growing advertising medium by reporting 2005 online advertising revenues jumped 59.8% to $620m, after a 64% increase during 2004.

Accipiter’s vice president of sales, Jeff Wood, said winning Big Brother’s business was another demonstration of the market leadership of the Hostworks-Accipiter partnership in the region. “The message is clear that the most successful online advertisers choose AdManager,” he said.

ABOUT Endemol Southern Star:
Endemol Southern Star (ESS) is a production joint venture in Australia and New Zealand between the Southern Star Group and one of Europe's most prominent television and interactive producers, Endemol. Endemol Southern Star Interactive is the joint venture's interactive division, and is responsible for all of ESS's Internet, premium rate call, SMS/MMS and other interactive projects. Southern Star is an integrated film and television production and distribution group. The Company is involved in film, television and video production; sales and distribution; and licensing and merchandising. Southern Star is a division of Southern Cross Broadcasting (Australia) Limited, a publicly listed company on the Australian Stock Exchange.

Endemol is a worldwide market leader in the development and production of light entertainment and infotainment formats, with a focus on the large European markets, Germany, Spain, France, Italy and the United Kingdom. Endemol has had major international success with productions including Star Academy, Fear Factor and Deal or No Deal. For more information go to Endemol World Wide.

About Hostworks:
Hostworks is the region’s leading critical application managed service provider and is responsible for managing the availability, performance and running costs of its customers’ critical business applications. Hostworks does this by selling specialist services designed to ensure IT operations excellence.

Hostworks delivers its services on tightly engineered, secure infrastructure which provides optimal performance and protects its customers’ applications and data from security threats. Experience has demonstrated that organizations seek Hostworks services for the following key reasons:

• Existing IT operations are struggling to meet required company service levels
• The business has a desire to reduce cost whilst improving service levels
• Customer acquisition is increasing faster than the internal IT division can support
• The business has experienced a major disaster or outage.
Hostworks currently manages critical applications for organizations that depend on quality of service and high availability. These companies include American Express, SEEK, Sony, Ticketek, Codan, AAMI, ninemsn, Compass Group and many others. A public company listed on the Australian Stock Exchange (ASX – HWG), Hostworks is an expanding organization that has experienced strong annual growth.

About Accipiter
Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter’s innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue. Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Shawn Ramsey
Crossroads Public Relations
+1 919-782-3262
+1 919-621-0737

Published on: 12:00AM on 18th May 2006