March 22, 2006 - The London Symphony Orchestra is launching the Mclub, a mobile-driven community for young professionals working in the vicinity of the Barbican in the City. Following the success of the London Symphony Orchestra’s ringtone sales and marketing of ticket sales through the mobile media solution STARtxt®, the LSO is now expanding its use of mobile marketing to launch and operate this new music initiative – the Mclub .

Young Professionals interested in experiencing a London Symphony Orchestra concert can easily sign up via a special SMS shortcode and keyword which is being promoted at events, through marketing flyers and online marketing activities. They can then instantly benefit from the Mclub service and enjoy ‘ a complete night out’.

The Mclub provides information such as latest event news, last minute ticket availability, exclusive offers, as well as discounts and alerts to pre or after concert events allowing members to easily meet up. To enhance the concert-going experience the LSO will offer exclusive digital content such as information about the composers and performers on WAP pages, special ringtones and wallpapers direct to the mobile phones of Mclub members.

The LSO will manage the Mclub through the award winning mobile media solution STARtxt®, which the LSO is already using to drive its mobile content portal at and the successful Student Ticket Ambassador Scheme. STARtxt® also enables the LSO marketing team to quickly set up new marketing activities such as 2 for 1 offer in restaurants, educational quizzes to win tickets and votes for favourite concerts, to send SMS to invite to special events, set up and change WAP offerings on the fly and to create promotional mobile offers in an instant.

Jo Johnson, Online Marketing Manager for the LSO says: “With STARtxt® we can create new offers every day and mobilize them immediately. This is extremely powerful marketing which allows you to interact with your audience and specify your marketing offerings even better. The Mclub database which is now being accrued and analyzed continuously will be used to create more and more targeted offerings.”

Nico Köpke, Managing Director of KODIME Ltd, the company behind STARtxt® says: “This is another example of the LSO’s innovative use of mobile marketing. We are delighted to be able to support all these initiatives through our STARtxt® platform, and to work with the team to maximize the use of the mobile channel for the LSO’s audience.”



ABOUT KODIME LTD – Intelligence for Mobile Media™
KODIME’s award-winning mobile media solutions empower companies to create, launch and operate effective mobile channels, helping them to generate new revenues and consumer response.
The company’s client list include music artists such as Editors and Rammstein, music publishers such as EMI Music Publishing and Boosey & Hawkes, media companies such as Musicchoice Europe and Proper Distribution, event organisers such as the SXSW Festival, property developers such as St.James Homes, agencies such as Wordsearch, The London Architecture Biennale and brands such as
The company’s innovative software solutions are based on a proprietary mobile media and data platform, KOMOBILITY™ that is capable of handling thousands of transactions simultaneously, whilst ensuring fast and reliable delivery of messages and mobile media content to handsets worldwide.
Kodime’s mobile media solutions are tailored to specific industry needs and are developed in close co-operation with clients and partners to ensure that they are easy and effective to use for marketing staff, on a daily basis. They connect with all major mobile networks for both premium and standard SMS messaging, and reach more than 100 GSM enabled markets worldwide.
Kodime is headquartered in Kingston upon Thames, Greater London, with a presence in Sydney, Australia and representatives in New York.
For further information:

Press Contact:
Brigitte Köpke, email:, Tel. 020 84085259

Published on: 12:00AM on 22nd March 2006