Will Callaghan's own company launched it's first site this week - an online men's magazine offering a smart mix of news, reviews, answers and chat

www.mansized.co.uk is aimed at UK men aged 18 and up who have more on their minds than just sport, cars and girls.

It's the first site from publishing company Soma Digital Ltd, founded by Will after extensive research of the male online audience. He previously held the editorship of menshealth.co.uk for five years.

"All men want to be Mansized", says Will. "We've done our homework and this is the result."

The launch site uses the company's own bespoke content management and message board system designed in conjunction with web sales teams and it's eventual readers.

Mansized includes breaking news, DVD and movie reviews and answers from fitness, sex, work and life experts.

To see the site visit www.mansized.co.uk

Published on: 12:00AM on 22nd March 2006