Accipiter Offers Special Ad Serving Migration Package to Falk Customers

Over 30% of New Customers Already Migrated from a Competitive Solution to Accipiter’s AdManager

RALEIGH, NC and LONDON, UK – March 27, 2006 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced it is offering a special package to Falk customers to migrate their ad serving needs to Accipiter.

This offer comes in response to the recent public announcement of DoubleClick Inc.’s agreement to acquire Falk eSolutions AG. Some of the incentives qualified Falk customers will be eligible to receive from Accipiter include free and expedited set up of the new ad server, free migration services, and a period of free ad serving.

“We feel companies deserve a choice in their ad serving solution,” said Brian Handly, Accipiter CEO. “A large percentage of our customer base is made up of publishers, networks, and marketers who have already migrated to our ad management platform from a competitive solution. Migrating to DART may not be the best option for every Falk customer, so we would like to propose an alternative solution.”

Accipiter has become a powerhouse player in the ad serving industry, carving out a solid presence in the competitive marketplace by acquiring many customers dissatisfied with other providers. Throughout the course of 2005, over 30% of new customers migrated from a competitive solution to AdManager.

Customers migrate to Accipiter’s AdManager for unique technical capabilities not offered by competitive solutions, including real-time inventory forecasting, campaign and creative performance optimization, and the ability to serve ads in all rich media formats, including podcasts, photocasts, blogs, RSS feeds, mobile, in-game, and streaming audio and video.

Accipiter’s customers find it easy to migrate from their existing ad server to AdManager and to integrate the technology with their existing workflow and billing infrastructure. Over the last ten years, Accipiter has built tools to help automate the migration process from other ad servers to their own, as well as developed superior expertise in-house with their team.

Most importantly, Accipiter prides itself on their strategic role of customer service as compared to other vendors. The company routinely hears from industry leaders that Accipiter takes care of its customers, making a commitment to work together as a team to help maximize online revenue and make the most of every ad served.

For more information regarding this special migration package for Falk customers, please contact

About Accipiter

Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter’s innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue. Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s template-based rich media system supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


AdManager is a trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contacts:

Molly Thompson
Crossroads PR for Accipiter
Phone: +1 919-605-0022

Emily Eubanks
Accipiter Solutions, Inc.
Phone: 919-719-4539

Published on: 12:00AM on 28th March 2006