Acquility employs Trinicom’s eService Center™ to support pilot projects with leading retailers.

Cambridge, United Kingdom (March 28th 2006) - Trinicom the European leader in multi-channel customer interaction solutions has joined a consortium led by Acquility created to pilot projects investigating the delivery of critical retail information to the shop floor

Acquility are deploying the web self-service and email response management modules from Trinicom’s acclaimed eService Center™ to provide a dynamic and interactive online support for the Action Management and Customer Service projects. Acquility supplies solutions to Jaeger, Sainsbury’s and Debenhams.

The eService Center™ will allow staff from the retailers to find answers to their own questions about the projects online, and where questions are posed via email to ensure they are received by the most appropriate partner or department by automatic routing.

“One of the essential benefits derived from using the eService Center™ is the uniformity of response, irrespective of the communication channel used”, said Libby Mitcheson-Smith Managing Director of Trinicom UK, “ This is possible because the eService Center™ is powered by one central knowledge base”.
On Demand Planogram a collaborative project between Sainsbury's, Fifth Dimension and Acquility to offer store specific, on demand, interactive planograms to store managers on the sales floor. The project is expected to deliver savings to the stores through multi-skilling, savings in management time and improved planning and ranging.

“We consider ourselves a customer experience company first” said Frank Dekker, Managing Director of Acquility. “We harness technology to assist our clients to enhance the shopping experience for their customers”. Dekker concludes “Trinicom is the ideal solution to support projects of this nature because our systems touch many parts of our customer’s organisation. With Trinicom it is possible to reach all stakeholders, both in the stores and at head office because it is truly multi-channel, easy and quick to deploy, and it is a dynamic system that can be readily updated as hot topics and trends are identified reflecting the needs of the users.”

About Trinicom
Trinicom is the European leader in multi-channel customer interaction software, and ranked number 25 in Deloitte’s Technology Fast 500 EMEA in 2005. The company offers email response management, agent support, web self-service and chat software, through its acclaimed eService Center™. This web based application improves customer service, reduces costs, and can support the customer contact process of any organisation; managing the swift and uniform processing and answering of questions using one central knowledgebase. Trinicom has in excess of 120 blue chip clients across a range of industries and in the Benelux region 7 out of 10 outsourced call centres use Trinicom to manage their multi-channel communications. Trinicom also provides strategic consulting services to its customers, and is headquartered in the Netherlands with offices across Europe.
For further information please visit:

About Acquility
Acquility Solutions Limited was formed in 2003 with a focus on translating technologies such as apparel sales systems Q-busting, kiosks and e-commerce mobility into usable, practical applications that can be implemented quickly and cost effectively. The solutions based approached and experience in retail technology and fashion retail has created an exciting fusion of ideas and applications that offer retailers a chance to increase sales, reduce costs and build competitive advantage. Acquility is supported by a number of significant individuals from within the UK and European retail industry, and has earned the respect of leading retailers on both sides of the Atlantic.
For further information please visit:


Trinicom UK Ltd
Libby Mitcheson-Smith
+44 (0)1223 257749

Acquility Solutions Ltd
Frank Dekker
+44 (0)20 7200 4206

Published on: 12:00AM on 28th March 2006