(Boston MA, London UK 29 March 2006). Touch Clarity, a provider of automated content targeting solutions for large consumer websites, and Fair Isaac Corporation (NYSE: FIC), the leader in analytics and decision management, today announced a strategic partnership.

The two companies will work closely to deliver a solution that will use a combination of online and offline customer data to drive automated multi-channel marketing decisions.

Touch Clarity’s content targeting software significantly increases conversions and customer engagement online. By building profiles of visitors’ behaviour when they access consumer web sites, content can be carefully and directly targeted to users based on their interests and usage patterns.

Fair Isaac Corporation is the leading provider of decision management solutions powered by multiple data sources. Fair Isaac solutions make mission critical business decisions that are precise, consistent and agile. Thousands of companies in more than 60 countries use Fair Isaac technology to acquire customers more efficiently, increase customer value and retention, reduce fraud and credit losses, lower operating costs and enter new markets more profitably.

Founded in 1956, Fair Isaac works with more than 2,600 businesses worldwide, serving global markets through offices in nine countries. The company’s solutions, software and consulting services power more than 180 billion business decisions each year for companies worldwide including leading banks and credit card issuers, insurers, retailers, telecommunications providers, manufacturers, healthcare organisations and government agencies.

Touch Clarity CTO Paul Phillips said: “Fair Isaac is an acknowledged world leader in their field – with a tremendous reputation for the depth and quality of their service offering. We are delighted that they recognise that Touch Clarity’s solution both adds to and complements their services, and we look forward to being a part of their powerful and easily-integrated, multi-channel marketing solution”.

Joseph Paulsen, Vice President and Global Leader of Fair Isaac’s Precision Marketing business unit commented: “Touch Clarity is an innovator in the area of targeted offers and an important collaborator for Fair Isaac as we spread the word about Precision Marketing. Like Fair Isaac, Touch Clarity emphasises data and analytically-driven marketing strategies, based on rapid “test and learn” cycles and automated decision-making capabilities”. “We are very pleased to be working with Touch Clarity in UK, Europe and in North America” added Joanna Hitchen, Fair Isaac’s Director of Precision Marketing International, ”and we look forward to creating added value for our marketing clients based on the power of our joint solutions”.


For Fair Isaac:
Valentina Antipov
Email: valentinaantipov@fairisaac.com
Tel: UK + 44 (0) 20 7403 1333

For Touch Clarity:
Paul Phillips
Email: paul.phillips@touchclarity.com
Tel: UK + 44 (0) 20 7380 4400

About Touch Clarity:

Touch Clarity is the trusted leader in onsite content targeting, an essential capability for online companies looking to maximize visitor engagement, conversion and acquisition rates. By building profiles of visitors in real-time based on their browsing behaviour, referral and contextual information, the promotional content most like to generate a response can be served to each visitor, thus creating a personalized experience for each visitor. The resultant uplift in online revenue is reported against concurrent control groups resulting in a significant and transparent ROI. Its customers include MSN, HSBC, BT and Lloyds TSB. www.touchclarity.com

About Fair Isaac:

Fair Isaac Corporation (NYSE:FIC) makes decisions smarter. The company's solutions and technologies for Enterprise Decision Management give businesses the power to automate more processes and apply more intelligence to every customer interaction. Through increasing the precision, consistency and agility of their decisions, Fair Isaac clients worldwide increase sales, build customer value, cut fraud losses, manage credit risk, reduce operational costs, meet changing compliance demands and enter new markets more profitably. Founded in 1956, Fair Isaac powers hundreds of billions of decisions per year in financial services, insurance, telecommunications, retail, consumer branded goods, healthcare and the public sector. Fair Isaac also helps millions of individuals manage their credit health through the www.myFICO.com website.

Published on: 12:00AM on 29th March 2006