New Offering Provides AdManager Hosted Clients with Complete Outsourced and Customized Solution for Entire Campaign Management Process

RALEIGH, NC – April 6, 2006 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that it is now providing world-class ad trafficking services to clients in the United States. These services have been available to clients in Europe since 2003. US-based clients can now take advantage of these services to efficiently administer the entire campaign management process, from assistance with site tagging to optimization to reporting.

Increasing demand for online advertising and changing market conditions worldwide have created the need for outsourced ad trafficking services. Some companies have a smaller volume of advertising and cannot justify the added expense of a full-time traffic manager while others simply need expert assistance in managing creatives that require special handling. A number of customers prefer to outsource their ad trafficking needs so they can concentrate more fully on building other aspects of their business, while others need additional support to cover trafficking duties during holidays, vacation, leave, or peak demand.

Accipiter’s international ad trafficking team has more than 15 years of combined ad operations experience, acting as an extension of the client’s ad operations staff to provide quick turnaround time and access to a dedicated traffic manager. This outsourced solution alleviates the time and costs involved with hiring, training and managing an in-house ad operations staff, allowing publishers to generate revenue immediately.

Accipiter’s ad trafficking process includes the installation and management of AdManager Hosted, including assistance with ad tagging. The team will receive insertion orders from advertisers via the support portal, set up and test all ads prior to placing them live on the site, and provide reporting via scheduled reports or custom reports as needed. They will also perform inventory forecasting and provide recommendations while monitoring overall campaign results and providing optimization as needed.

All ad trafficking services are custom built around a client’s specific needs to ensure that each campaign runs smoothly. When necessary, Accipiter liaises with agency and third-party creative producers to ensure that each campaign is trafficked and optimized appropriately. The team can manage all ad traffic activities for any type of rich media such as DHTML, Flash, pop-ups, audio, video, streaming audio and video, and wireless.

“Our new ad trafficking services can be customized to manage as much or as little of the agency contact as the client desires,” said Brian Handly, Accipiter CEO. “We want to make it easy for our clients to leave the details to us while they focus on other core business activities.”

About Accipiter

Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter’s innovative ad management and behavioral targeting solutions to effectively manage their online advertising revenue. Accipiter’s established industry experience and substantial investment in technology provides their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit


AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Shawn Ramsey
Crossroads Public Relations
Office: 919-359-0947
Mobile: 919-621-0737

Published on: 12:00AM on 6th April 2006