The UK Usability market will grow by an estimated 20% in 2008 to a value of £214 million, according to research published this week by E-consultancy.

The continued growth of this sector is the result of a growing commitment within organisations towards usability and user experience, according to E-consultancy’s 2008 Usability and Accessibility Buyer’s Guide.

E-consultancy’s Head of Research Linus Gregoriadis said: “The growth of this market reflects the on-going buoyancy of the digital sector and the strategic importance of this channel within businesses. The agencies and consultancies profiled in this report continue to report high levels of demand for their services while companies recruit and expand their own in-house teams.”

In previous buyer’s guides, E-consultancy has estimated that the digital usability market was worth £178 million in 2007 and, before that, £148 million in 2006. The value of this sector (which includes the accessibility market) will break through the £200 million mark this year.

Although the broader economic outlook remains gloomy, there are many positive signs for the market, including rapidly increasing knowledge of the benefits of user-centred design among UK organisations.

Gregoriadis added: “A growing desire for more usable websites from public and private organisations is not the only source of growth for the industry. Many usability experts are transferring their skills to non-web activities and are already finding them to be a significant source of income.”

Headline market trends:

-) Increased competition in digital marketing drives investment.
-) Awareness of the importance of usability moves beyond the web.
-) More organisations embrace user-centred design.
-) Accessibility becomes 'hygiene factor' rather than separate discipline.

About this report

This guide is primarily aimed at buyers of usability and accessibility services. The 2008 buyer’s guide features in-depth profiles of 24 UK-based usability / accessibility agencies plus market research on growth and drivers of growth.

The report contains information about market trends and advice about how to find the right supplier. There is also guidance about pricing models and costs, and a SWOT analysis to build your understanding of this sector.

Which usability companies are featured in the buyer’s guide?

AbilityNet, Amberlight, Bunnyfoot, CADinteractive, Clearleft, cxpartners, Elemental Creative, Experience Solutions, fhios, Flow Interactive, Foolproof, Foviance, Human Factors, Nomensa, RedEye optimum.web, Serco Usability Services, SimpleUsability, System Concepts, The Usability Lab, UsabilityWorks, Userfocus, User Vision, Webcredible, WUP Web Usability Partnership

Report URL


Please contact E-consultancy for more information about this report.

Media contacts

Linus Gregoriadis, Head of Research, E-consultancy
(e: t: 0207 681 4051)

Chris Lake, Editor,
(e: t: 0207 681 4052)

About E-consultancy
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 70,000 registered users and 145,000+ unique users sessions per month.

Its weekly newsletter is sent to 30,000 users. Subscribers pay from £195 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2008, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

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Published on: 12:00AM on 23rd June 2008