A website is only as strong as its weakest link – so a holistic approach is essential to ensure online success, says LB Icon report

London, April 11, 2006 – A new report, ‘10 key areas of website infrastructure failure, and how to avoid them’, has been compiled by LB Icon, an international full-service interactive marketing and Web technology solutions company.

The report suggests that any public-facing website is only as strong as its weakest link - and that too many organisations risk waiting for customers to find that weakness.

“Unfortunately, it’s common for organisations to manage the performance of their website infrastructures in a reactive, rather than proactive, way,” said Tarnya Norse, LB Icon’s Marketing Director. “That’s why it’s essential to take a holistic approach, putting in place strategies, systems and tools to protect your brand, reputation, products and services – all of which can suffer irreparably from providing a ‘bad’ web experience.”

The 10 key areas for website infrastructure failure examined in the report include:

* A holistic approach – organisations need to look at ‘the bigger picture’.
* The communications gap – all website stakeholders need to talk to each other.
* Traffic forecasting, monitoring and analysis – sites can crack under pressure.
* Scalable architecture – sites need to operate within their ‘comfort zone’.
* Load testing – companies need to analyse and test every pressure point.
* Capacity planning - enterprises need to measure server utilisation capacity.
* Security testing – vulnerability can be minimised by having processes in place.
* Disaster recovery – if disruption hits, how does an organisation recover?
* Compliance - Web sites don’t just fail, they can also break the law.
* Processes and procedures – they need to be in place in line with business goals.

For a free copy of the report, call: +44 (0) 20 7504 6900, email marketing@lbicon.co.uk or visit www.lbicon.co.uk.

For further media information contact:

Tarnya Norse-Evans
Marketing Director
LB Icon Ltd
Phone: +44 (0) 20 7504 6900
Email : marketing@lbicon.co.uk

About LB Icon
LB Icon is an international full-service company offering an integrated approach to interactive marketing and Web technology solutions for high reputation clients. As a publicly-listed company, LB Icon is one of the fastest growing in the industry, employing over 750 professionals in major European and North American business centres, including London, New York, Amsterdam, Brussels, Munich, Madrid and Milan.

LB Icon’s full-service offering incorporates: high value business and technology consulting; Enterprise Content Management; large-scale Web application development; intranet, portal and extranet solutions, and managed services. The company’s international client portfolio includes: BT, Corus, First Choice, Formula One, Nomura, Ofsted and Tourism Ireland. Visit www.lbicon.co.uk

Published on: 12:00AM on 11th April 2006