Leading Italian Publishers, Web Agencies and Others Leverage
Accipiter’s Online Advertising Technology

MILANO, ITALY and RALEIGH, NC – April 12, 2006 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced that it has strengthened its leadership position with a number of new customer wins and contract upgrades in Italy. New customer wins include Editoriale Domus, BBJ, StudentiMediaGroup, and iNet. A number of customers, including Tiscali, also signed new contracts to increase the number of ads served using Accipiter’s AdManager.

According to recent studies from Jupiter Research and the Interactive Advertising Bureau Europe, spend in online advertising across Europe has grown faster than any other advertising medium in history. Online advertising spend in Italy alone reached more than 137 million euros in 2005. That represents an 18% increase over 2004, which had already experienced a 16% increase over 2003.

Accipiter’s Italian momentum has been built by Market Solutions, which is led by general manager Massimo de Magistris, and is one of the most experienced and well respected teams in the new media space in Italy. Today, nearly 4 billion ads are served in Italy using Accipiter’s ad management solutions. “As the Italian market continues to mature, more ad dollars are available for online investments,” said de Magistris. “As a result, we are seeing more Italian advertisers become committed to growing their online presence and more willing to invest in emerging online ad management technologies such as AdManager.”

Like their peers worldwide, Italian advertisers and publishers struggle to continuously evaluate and optimise advertising campaigns to ensure they meet consumer expectations and drive revenue. Accipiter's AdManager allows publishers to increase targeting capabilities, speed ad delivery, and monitor and control inventory projections in real-time, leading to higher CPMs and less unsold inventory.

Editoriale Domus is a leading automotive offline and online publisher of the magazine Quattroruote and the website Quattroruote.it. A competitive win for Accipiter, Domus was able to get up and running with AdManager Licensed in record-time with help from Accipiter’s professional services team.

BBJ, a prominent Italian web agency, chose AdManager Hosted to provide ad serving management to all the web portals and e-commerce sites they manage on behalf of their customers. These customers include a number of online and offline publishers and direct advertisers such as Libero, HP, Sharp, Conti Editore, The British Chamber of Commerce for Italy and others.

StudentiMediaGroup is the founder of www.studenti.it, the first Italian portal with the biggest teenage-based user community through which companies reach young people.

SportNetwork chose Accipiter’s AdManager to support the launch of its online advertising network, which includes the online edition of the second and third largest Italian sport newspapers and several other motor sports magazines.

Tiscali, a long-standing AdManager customer, is the main independent European telecommunication company with one of the largest and most interconnected IP networks in the world. Tiscali recently signed an upgrade to its licence to support the growth Tiscali is experiencing in the Italian online advertising market.

“Massimo de Magistris and Market Solutions have done such a wonderful job of building a solid reputation for Accipiter in the fast-growing competitive Italian marketplace," said Mike Keaton, director of European operations for Accipiter. "It is exciting to see so many Italian publishers and advertisers leverage AdManager to create new online advertising opportunities, deliver relevant content to consumers and generate the highest CPMs possible."

About Accipiter

Accipiter has been serving and enriching the online advertising industry since 1996. Web publishers, media networks, and eTailers take advantage of Accipiter’s innovative ad management and behavioural targeting solutions to effectively manage their online advertising revenue. Accipiter’s established industry experience and substantial investment in technology provide their customers with the very latest in advanced online advertising solutions. Accipiter’s technology supports and delivers ads in any emerging rich media format, including RSS feeds, podcasts, blogs, photocasts, mobile, in-game, and streaming audio and video. With more than 350 customers worldwide, over 50 billion online ads are served each month using Accipiter’s technology. For more information, please visit www.accipiter.com.


AdManager is a registered trademark of Accipiter Solutions, Inc. All other company and product names may be trademarks or service marks of the company with which they are associated.

Media Contacts:

Shawn Ramsey
Crossroads PR for Accipiter
Phone: +1 919-359-0947
Mobile: +1 919-621-0737

Published on: 12:00AM on 12th April 2006