Return Path Sender Score Certified Program Will Boost Delivery Rates

London, UK. April 20, 2006 — E-consultancy, the UK’s leading publisher of best practice online marketing and e-commerce information, is among 13 British companies approved by the Return Path Sender Score Certified Program, it was announced today.
E-consultancy, which also organizes events and training seminars, has been accepted to the program after meeting strict guidelines on email best practice. Like other program members, E-consultancy will benefit from increased deliverability rates of permission-based email at more than 35,000 domains.

The Sender Score Certified Program, which is powered by Return Path and certified by TRUSTe, was previously known as the Bonded Sender Program. It identifies legitimate senders of email based on their adherence to strict program standards.

Ashley Friedlein, CEO, E-consultancy, said: “As a responsible publisher and advocate of best practice online marketing, we are committed to maintaining legitimate email policies. We are therefore delighted to be among the first UK organisations to be certified by the Return Path program.

“This will ensure that we reach more of those people who have opted in to receive our emails. This certification will have a positive impact on our brand as we are now part of an innovative program which is aimed at minimizing the problems faced by legitimate, permission-based email marketers.”

According to research conducted by Return Path, 20.5% of permission-based email did not get delivered to the inbox as intended during the second half of 2005. The Bonded Sender Program has been shown to increase delivery relates for email service providers such as Hotmail by up to 25%.

Email senders certified by Return Path meet the highest standards of email quality and build their brand by communicating their status to email administrators and customers. The Sender Score Certified program ensures that messages from approved senders get delivered to 35,000 ISPs, corporations and universities (representing more than 250 million mailboxes).

George Bilbrey, general manager of Return Path’s Delivery Assurance Solutions, said: “The program allows legitimate senders of email to identify themselves and avoid delivery problems at accepting ISPs and corporate domains. Companies must meet extremely high standards to be accepted into the program, and we are pleased to have E-consultancy join this community of responsible mailers.”

E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 35,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 20,000 users. Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.
Recent E-consultancy reports:
- Email Marketing Platforms Buyer’s Guide - 2005
- Internet Statistics Compendium - April 2006
- Shopping Comparison Engines Buyer’s Guide 2006
- Search Engine Optimization (SEO) – Best Practice Guide

Founded in 1999, Return Path is an e-mail performance management company dedicated to improving the reach, delivery performance and overall success of permission-based e-mail programs. More than 1,500 companies use Return Path’s services to generate superior results from their e-mail programs, taking advantage of Return Path’s pioneering innovation in deliverability, ECOA, list hygiene, double-opt-in list acquisition and best practices strategy.

Return Path Delivery Assurance Solutions are the industry’s original and premier e-mail deliverability tools and services, including Sender Score Certified for e-mail accreditation and reputation management system Sender Score Reputation Monitor. The company’s investors include Sutter Hill Ventures, Mobius Venture Capital, Flatiron Partners, and JP Morgan Partners. For more information, please visit, e-mail, or call toll-free 866-362-4577

Published on: 12:00AM on 19th April 2006